Vice President, Sales and Digital Marketing

Elevate HGS Digital’s client relationship to the of Trusted Advisor status by efficient and effective follow up. Recommend strategies and other senior managers at HGS Digital to provide strategic value to customers and company. Provide escalation management, coordinating the involvement of others at HGS Digital as needed to resolve escalations in a timely and effective manor and thus maintain or improve customer satisfaction.

PRINCIPAL DUTIES AND RESPONSIBILITIES:

• Develop new accounts through prospecting, networking and presenting the company value proposition
• Identify and develop sales opportunities based on strategic needs of clients and potential engagements. Help clients understand how the critical capabilities of our company’s solutions are aligned with their business initiatives
• Develop credible relationships with agency partners and create sales opportunities through the channel sales team.
• Expand the number and scope of projects with existing clients to ultimately promote higher levels of client satisfaction
• Grow the client portfolio revenue year over year and enhance profitability
• Create and manage the development of new client contract and SOW’s
• Work with both pursuit and delivery team members to assure appropriate overall program-level business strategy alignment
• Foster a positive working relationship with senior business executives and sponsors from the client organization and company
• Understand all client engagements and how the project impacts the overall business results
• Assist to ensure appropriate client communications and funding are in line with all contractual agreements
• Cold calling and strong LinkedIn expertise
• Follow up on summit leads and territory development using various lists, reports and/or online lead sources
• Maintain a pipeline of projects and report regularly on forecast and progress
• Maintain all documentation of relative client interaction in the company CRM system
• Communicate and work to resolve project issues
• Manage multiple tasks effectively and coordinate tasks with other departments

QUALIFICATIONS:

• Bachelor’s Degree or higher in Management, Communications, or related field
• Strong Agency – Digital/Advertising/PR partnership experience for sales and business acquisition
• Strategic thought leadership of social media, customer service, and technology
• Deep understanding of Social media, Digital Marketing and ORM with willingness to continually learn/adapt to new technology and strategies
• Ability to handle many projects/initiatives at once
• Ability to “influence without authority”
• Strong written and verbal communication skills
• Ability to synthesize a large amount of knowledge/information into a concise “story” that can be shared with senior management
• 5-8 Years in Selling Digital Marketing/Social Media and ORM business.
• Experience of Big Organizations: This person will know how to navigate a complex org chart to get information to the right places and be able to affect change. Ideally, he/she would have firsthand knowledge of how brands engage with customers in social media
• Should have been in the sales role in a Digital Agency generating revenues of at least USD 3 million
• Detailed Knowledge of Digital Marketing business including Performance Marketing, Social Media Marketing and ORM
• Detailed Knowledge of Listening Tools and Techniques: Must be able to talk expertly with vendors to optimize purchase decisions and improve how the services are used
• Demonstrated leadership skills, building a team atmosphere and positive culture
• Experience with social media analytics and technology platforms
• Ability to handle multiple tasks in a fast-paced environment
• Ability to travel to as needed