Vice President, Political and Advocacy Sales

It is an exciting time to be in the marketing world as emerging technologies, new methods of communication and dynamic consumer sentiment are transforming how companies communicate with consumers. Consumers are savvier than ever and are demanding more personalization, more access, and more privacy than ever before. Resonate is at the center of this transformation, disrupting old ways of marketing with our cutting-edge solutions based on A.I.-driven consumer data and intelligence platforms. Resonate has pioneered a completely new way to identify, understand, and engage highly targeted audiences by uncovering thousands of attributes that identify their underlying values, beliefs, and motivations.

Reporting directly to the CRO, the VP of Political and Advocacy Sales will be a key member of the sales management team and will be responsible for scaling personnel, new agency and campaign sales, and growth of the overall media business. This individual will also be responsible for managing the daily sales function including managing the Political and Advocacy Sales executive induvial contributors, monitoring and analyzing sales activity, and ensuring that sales targets are achieved. The VP of Political and Advocacy will help shape, lead, and execute on Resonate’s sales priorities designed to accelerate long-term revenue growth and manage on a daily, weekly, and monthly basis all Political and Advocacy Sales lead generation, sales cycles and closing processes.

The successful candidate will have a history of meeting and exceeding revenue expectations. He/She will work closely with his/her team to quickly understand Political and Advocacy requirements and match them to solutions with the Resonate platform and data set. He/She will have a deep understanding of the marketing technology competition, audience targeting space and or the voter data space. This is a field leadership role, requiring extensive time traveling with your team and meeting directly with your prospects & clients.

The ideal candidate will have a proven track record of success in leading a sales team in marketing services/media for issue advocacy groups and political campaigns. Through your smart approach, tireless efforts, and deep relationships with prominent influencers and their agencies, you will help clients successfully leverage the next evolution of advertising effectiveness and insights-driven marketing. If you're a self-motivated, collaborative, and creative individual who thrives in a flexible work environment, we'd love to hear from you. Join our team at Resonate and help us shape the future of work!

Key Responsibilities

• Maintain full ownership of your territory and assigned target clients – from lead generation through successful deal close.
• Develop and execute a well-structured, strategic sales plan across the team and vertical strategy.
• Responsible for building and scaling a sales team including hiring, training and coaching. Hire and relentlessly assess individual performance, analyzing sales activity against goals achieved and making decisive changes to the team as required.
• Ensure systematic success through a documented and consultative sales process based on a deep understanding of each customer’s campaign strategy, message, and goals -- and determine where Resonate can create maximum impact and constantly tweak and improve processes, messaging, etc.
• Clearly articulate (verbally and through written communications) Resonate solutions.
• Ensure clients are aware of the results we provided and reinforce relationships based on effectiveness, value and client’s return on investment.
• Provide accurate forecasting, pipeline performance reporting, and team performance assessments to the executive team.
• Work with the sales team to cultivate executive relationships with clients, gain deep insight into their business and ultimately provide solutions to their data, marketing and advertising goals.
• Extensive experience in strategic planning and execution of go to market strategies.
• Achieve annual and quarterly sales targets for the organization.
• Build strong relationships internally to gain support for the sales team and achieve revenue objectives.
• Collaborate with internal teams (Product Management, Client Services, Research, etc.) to identify customer requirements, build products and deliver business solutions.

Qualifications & Experience Requirements

• 10+ years of success selling marketing services, media, and/or data intelligence solutions to political campaigns, party organizations, independent entities, issue advocacy organizations, and their agencies.
• 5+ years of senior-level sales management experience, responsible for monthly and quarterly sales targets
• 5+ years of success selling digital advertising solutions, data marketing services, data intelligence solutions, and/or SaaS based solutions direct to political and advocacy agencies.
• 5+ years of success in managing a team of sales reps to achieve revenue targets through both quality and volume of activities, including responsibility for hiring, coaching, and development of reps.
• Extensive experience working in consumer data and applying 3rd party data to Agency customer files.
• Overseen significant revenue growth at previous companies and growing teams for success.
• Proven ability to influence, develop, and empower sales teams to meet revenue targets.
• Experience structuring sales quota goals and revenue expectations
• Professional written/verbal communication and interpersonal skills
• Experience and preference for growth-stage environments
• Strategic and consultative sales approach and the ability to apply creative thinking and value-based selling to the sales process.
• Well-established, verifiable relationships with key influencers
• Familiarity with the process of online advertising campaign development and execution is a definite plus.
• Familiarity with analytics business, SaaS, and/or marketing technology space
• Knowledge of advertising technology solution providers and marketplace (e.g., DSPs, DMPs, agency ad exchanges, political and advocacy advertising targeting technologies, and online media agencies/consultancies) is a plus.
• Outstanding communication skills verbally and the ability to develop professional written documents and client presentations.
• Bachelor’s degree or higher

Personal Success Characteristics

• Learn fast, apply what you’ve learned, and build on it with your personal experience.
• Have a high level of personal drive and discipline, and a desire to achieve new heights in your career.
• Enjoys motivating teams through success and challenges.
• Employ a systematic approach to your selling. We are looking for people who work smart every day and produce results consistently in a consistent way.
• Enjoy being part of a team that collaborates and pushes each other to achieve the very best performance.

Benefits

Besides the opportunity to work with smart, fun, hard-working Resonate employees, you will have uncapped growth potential, a work/life balance, and a competitive suite of benefits.

Location

At Resonate, we're proud to offer a flexible work environment that combines the best of both worlds. Our team is made up of talented individuals who collaborate seamlessly across physical locations, thanks to our innovative hybrid and remote work policies. Whether you're working from home or from one of our state-of-the-art offices, you'll have access to the tools and resources you need to succeed.

Resonate is headquartered in Reston, VA with offices in New York City, and Washington, D.C. Be a part of the team that changes the industry!

Our EEO Statement:

Resonate is an equal opportunity employer that is committed to diversity and inclusion in the workplace. We prohibit discrimination and harassment of any kind based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or any other protected characteristic as outline by federal, state, or local laws.

Find out more about our story at www.resonate.com.