Vice President of Sales - Food Service

Overview:

We are seeking a talented and experienced Vice President of Sales to lead our Food Service sales team. Reporting to the SVP of Sales, the ideal candidate will have a proven track record of driving sales growth in large and mid-sized companies, building and managing high-performing sales teams, thriving in an entrepreneurial environment, and developing strategic sales plans to achieve company objectives.

Responsibilities:

• Partner with our executive leadership team to create Sales strategies that align to key strategic business objectives, focusing on revenue, profitability, and market share

• Own the long-term strategy for Foodservice sales, managing sales plans, budgets, forecasts, results, and leading the team

 • Work closely with Sales leadership to develop, implement, and iterate on strategies and tactics that result in exceeding annual growth targets

• Foster a high-performing, metrics-driven sales culture by developing and implementing an integrated sales cadence, forecasting process, and operating plan

• Develop and cultivate key relationships within the assigned channels, focusing on top-to-top relationships with growth-oriented customers and distributors on incremental volume

• Create strategies and performance metrics for key segments and customer groups. Identify and develop new business opportunities and relationships which results in the achievement of increased revenue and profitability.

• Segment the universe of customers into optimal books of business to build a sustainable market coverage model, incorporating fact based and strategic insights to assess gold/silver/bronze classification and corresponding resources.

• Obtain voice of customer and understand product needs and market trends through customer visits, attending trade shows, and relays that information to key stakeholders

Requirements:

• 4 year university degree (MBA preferred)
• 10+ years of progressively senior commercial roles in top-tier, branded and value-add portfolios.
• Extensive foodservice industry knowledge, with Direct, Broker, and Hybrid sales management experience required.
• Preferred experience selling Frozen brands and/or premium brands across FS channels
• An overwhelming commitment to win and drive results through a strong customer orientation
• Strong sales planning skills and experience with enterprise CRM systems
• Strong understanding of category management and merchandising techniques
• Outstanding interpersonal skills (with excellent oral and written communication), strong intellect and problem solving skills
• A track record of leading and developing next talent for broader roles and responsibility
• Demonstrated ability and willingness to manage a large geographical territory.
• Requires willingness to work a flexible schedule and regular overnight travel.

If you are a results-driven sales leader with a passion for a mission driven company, we invite you to apply for this exciting opportunity!

About Pitaya Foods

As a leader in the frozen fruit category, Pitaya Foods introduces a robust line of premium frozen products that combine amazing health benefits, quality, and taste that are 100% powered by super fruits. Pitaya Foods’ new Functional Smoothie Bowls, frozen Bite-Sized Pieces, frozen Smoothie Packs, and new Functional Sorbets are made using only the best quality, sustainably grown whole fruits for a bright and delicious taste that doesn’t compromise on nutrition. Pitaya Foods’ goal is to help improve consumer’s health, our communities, and our planet. Pitaya Foods’ products are available at www.PitayaFoods.com as well as nationwide across retail and food service locations. For more information on the brand, mission, and products, please go to www.PitayaFoods.com, and follow them on Instagram, Twitter, and Facebook.