Vice President of Sales

Responsible for achieving the areas annual revenue plan in alignment with the overall Corporate Strategy of Market penetration supported by Betco branded or private brand chemical and equipment product lines primarily through the Jan/San channel while building end user demand. Responsible for the management and development of between seven and ten Regional Sales Directors focused on driving Betco’s growth agenda.

****Successful candidate must live in one of the following cities: Houston, Dallas, Nashville, Atlanta, Charlotte, Miami, Tampa or Jacksonville.****

• Responsible for managing the opportunity pipelines for the geography and ensuring effective utilization of Salesforce by the team.
• Responsible for building a winning team and growing the Regional Sales Director into future leaders at Betco.
• Develops the Route to Market Strategy for the geography, inclusive, but not limited to, alternate channel strategies, new distribution additions, and wholesale penetration.
• Responsible for managing, organizing, staffing, Regional Sales Director evaluation, and direct training of the divisional sales team consistent with the Betco Strategic Plan.
• Review current Total Sales Penetration within Key Product Categories by region and build a sales plan within the geography to meet company sales growth objectives.
• Directs sales forecasting within the geography. Establish performance and personal goals for each Regional Sales Director consistent with the Betco Strategic Plan.
• Achieve the annual sales plan by executing the programs to support the Market Focus of Education, Building Service Contractors, Retail and Healthcare.
• Conduct Strategic Growth Plans to establish annual goals and objectives with the Top Gold Distributors.
• Responsible for executing the pricing strategies and contract management within the market for the Distribution Partners.
• Responsible for executing the promotional programs delivered by Marketing to the sales organization.
• Responsible for managing all Promotional (PFA) spending and directing its use to meet sales goals.
• Establish and maintain key relationships with ALL Gold Distributors and assist both Distributors and Regional Sales Directors as a liaison between the sales department and other departments within Betco.
• Manage conflict within the market.
• Support Corporate & National Account requests to fulfill needs within Division.
• Manage T&E budgets.
• Responsible for demo stock management:
• Ensures required turns of the demo stock inventory.
• Ensures the financial responsibility by the Regional Sales Director of company assets.
• Responsible for the quality and quantity of the Target End User activity within the geography to include the utilization of salesforce consistent with the overall strategic sales direction.
• Utilize Salesforce to enter activity to include End User sales calls, Target End User activity, Call and Result, Distributor and End user feedback, and Competitive Information.

BEHAVIORAL CAPABILITIES:

INTEGRITY: Does not ethically cut corners. Remains consistent in terms of what one says and does and in terms of behavior towards others. Earns trust of coworkers. Puts organization above self interests.

CUSTOMER FOCUS: Regularly monitors customer satisfaction. Meets internal and external customer needs in ways that provide satisfaction and excellent results for the customer.

ENERGY: Exhibits energy, strong desire to achieve, high dedication level.

ORGANIZATION/PLANNING: Can perform multiple activities at once to accomplish a goal; uses resources effectively and efficiently; arranges information in a useful manner.

INTELLIGENCE: Intellectually curious, demonstrates ability to acquire understanding and absorb new information rapidly.

ANALYSIS SKILLS: Identifies significant problems and opportunities. Analyzes problems and people in depth.

PRAGMATISM: Generates sensible, realistic, practical solutions to problems.

TEAM PLAYER: Reaches out to peers to tear down walls. Approachable, coachable and willing to educate others. Earns a reputation for leading peers toward support of what is best for the total company.

EXCELLENCE: Sets high, “stretch” standards of performance for self and all coworkers. Demonstrates low tolerance for mediocrity. Requires high-quality results. Exhibits conscientiousness and high sense of responsibility.

TENACITY: Consistent reward of passionately striving to achieve results. Conveys strong need to win. Reputation for not giving up.

EDUCATION and/or EXPERIENCE:

• Bachelor’s Degree in Business with sales emphasis.
• 3 - 5 years’ experience in progressive sales management.

REQUIRED SKILLS:

• Proficient in Microsoft Office Suite – Outlook, Word, PowerPoint, and Excel.
• Proficient and knowledgeable in Customer Relations (CRM) tracking software, including Salesforce.com.

PHYSICAL REQUIREMENTS:

• Computer work for extended periods of time.