Vice President of Marketing

For over 75 years, the dedicated team at Winston Flowers has been committed to fostering excellence in everything we do. Today, our family-owned company has a worldwide online presence, two state-of-the-art design studios—60,000 square feet in Boston and 12,000 square feet in New York City—and retail shops throughout the Greater Boston area and in Greenwich, Connecticut. Each and every person on our team works in pursuit of a singular goal: to take care of our clients’ precious moments as if they were our own.

This position reports to the CEO.

Job Responsibilities

• Branding online and offline
• Expanded brand from one geography to another
• Develop and manage comprehensive marketing strategy and planning, aligned with Winston Flowers’ objectives
• Define and articulate Winston Flowers brand identity, value proposition, and messaging framework, ensuring consistency across all marketing channels and touchpoints
• Create and analyze key performance metrics and KPIs to track the effectiveness of digital marketing efforts and make data-driven decisions to optimize performance and ROI
• Establish deep knowledge of industry trends, emerging technologies, and competitive developments to identify potential opportunities
• Collaborate with internal teams, including Operations, Sales, and Finance, to align marketing efforts with overall business goals
• Identify and cultivate strategic partnerships and alliances to extend our reach, enhance our offerings, and drive customer acquisition and retention
• Lead the marketing team in creating and executing integrated marketing campaigns across multiple channels, including digital, social media, email, and traditional media
• Develop and manage marketing budget across all marketing channels to meet brand engagement objectives and drive commercial performance
• Develop, coach and create successful teams and talent that foster a productive, inspirational and creative environment for the entire department

Candidate Attributes

• 10+ years of experience in digital marketing strategy with a proven track record in driving customer demand and revenue growth, ideally in luxury design, retail or hospitality industry
• Bachelor's degree is required
• Professional or personal experience in floriculture, horticulture, and/or design is preferred but not required
• Profound Expertise in Salesforce and use of marketing analytics in determining strategy and marketing programs
• Innovative and visionary; can rally diverse stakeholders around a common vision
• Strategic thinker and excellent team player
• Excellent communication and interpersonal skills; able to communicate across the organization
• Planning and organizational skills with a sense of priority and attention to details
• Strong problem-solving skills
• Quantitative and analytical skills with the ability to link numbers to recommendations and results

Other

• Flexible work schedule required including weekend and holiday availability
• Peak business periods may require extended work days and work weeks
• Some travel may be required.

Winston Flowers’ benefits are comprehensive and include competitive compensation, paid time off, medical and dental insurance, company-paid life and long term disability insurance, 401(k), pre-tax health savings account with company match and a generous employee discount.