Vice President of Marketing

Join CuraLinc's dynamic team as the Vice President of Marketing. You will report directly to the Chief Growth Officer and play a pivotal role in shaping the strategic direction of our marketing efforts. Through innovative marketing strategies and exemplary leadership, you will enhance our brand's presence and market penetration. Join us and lead the charge in transforming our business through strategic marketing excellence, pushing the boundaries of innovation and setting new standards in the industry.

In this role, you will develop and oversee the execution of comprehensive marketing plans that align with our company's vision for growth and expansion. Your responsibilities will include crafting targeted marketing initiatives to promote brand awareness, drive revenue growth, and solidify our market position. You will have a hand in every aspect of marketing from focused, validated market messaging, digital campaigns and social media strategies to public relations and event management.

Collaboration is key; you will work closely with sales, client success, product development, and other departments to ensure a seamless integration of marketing strategies across the company. Your ability to lead cross-functional teams will help us achieve cohesive and impactful marketing outcomes.

The ideal candidate for this position is a visionary leader with a robust background in marketing management within business-to-business employee benefits or digital health. You should bring a blend of creativity and analytical prowess to the table, along with a proven track record of driving marketing success in a competitive landscape. Your entrepreneurial spirit and exceptional managerial skills will be crucial in steering our marketing department toward achieving its goals and contributing significantly to our overall success.

CuraLinc Healthcare delivers transformative mental health care fueled by connectivity, marrying technology and personalized advocacy to support thousands of the world's best employers and millions of their employees throughout their mental health care journey.

CuraLinc Healthcare is a service-driven organization whose employees are treated with professionalism and respect. We believe that "a chain is only as strong as its weakest link" and, therefore, look to hire high-performing professionals with outstanding experience, work ethic and character.

We strive to provide all selected applicants with a smooth recruitment experience. Therefore, we ask that you complete an application for employment via curalinc.com/careers or this posting's easy apply. If you are selected for a position with CuraLinc, we will not ask for personal or financial information via email. Should you have any questions or concerns, please contact us via HR@curalinc.com.

Primary Responsibilities

• Develop and Execute Comprehensive Marketing Strategies to Enhance Brand Awareness, Drive Revenue Growth, and Support Overall Business Goals
• Lead and Mentor a High-Performing Marketing Team, Fostering a Culture of Creativity, Collaboration, and Excellence
• Manage Cross-Functional Initiatives, Aligning Marketing Efforts with Product Development and Clinical Operations to Ensure Cohesive Business Strategies
• Align Marketing with Sales Goals, Providing Tools and Resources for Lead Generation and Conversion
• Conduct Market Analysis to Inform Strategic Decisions, Identify Growth Opportunities, and Understand Customer Needs and Industry Trends
• Oversee the Production and Dissemination of all Marketing Materials, Ensuring Consistency with Brand Voice and Objectives
• Establish Our Company as a Go-To Thought Leader Through Strategic Content and Industry Engagement
• Manage the Marketing Budget, Ensuring all Marketing Activities Deliver Maximum Return on Investment
• Provide Leadership in Digital Marketing, Including Content Creation, Social Media Management, and Digital Campaigns, Ensuring a Strong Online Presence
• Establish and Maintain Effective Internal and External Relationships with Key Stakeholders to Enhance Marketing and Sales Efforts
• Develop and Monitor Marketing and Communication Metrics and Effectiveness
• Spearhead Recruitment and Retention Initiatives to Attract and Maintain Top Talent Within the Marketing Department
• Participate Actively in Executive Leadership Meetings and Contribute to Strategic Planning and Decision-Making Processes

Required/Minimum Qualifications

• A Minimum of 15 Years of Experience in Marketing, with Substantial Senior Leadership Roles in Managing Diverse Marketing Teams
• 10+ Years in Leadership Roles, Including Experience in Building and Leading a High-Performing Marketing Organization
• Bachelor's Degree in Marketing, Business Administration, or a Related Field
• Demonstrated Experience in Strategic Planning, Team Management, and Cross-Functional Leadership
• Strong Analytical Skills, with a Proven Ability to Drive Marketing Strategy Based on Data-Driven Insights
• Excellent Communication and Interpersonal Skills, Capable of Motivating and Leading Teams and Managing Stakeholder Relationships
• Experience in Digital Marketing, Including Familiarity with Digital Marketing Tools and Platforms
• Prior Industry-Specific Experience in Business-To-Business Employee Benefits and Digital Health Technology

This is a full-time, salaried role, located in the continental United States and Hawaii, and includes a robust benefits package, with 100% company-paid single tier medical insurance, PTO, 401(k) with match, dental, vision, life and disability insurance.

CuraLinc is an Equal Opportunity Employer and does not discriminate on the basis of race, religion, color, sex, age, national origin or disability.