Vice President of Marketing (64853)

Curana Health is a provider of value-based primary care services exclusively for the senior living industry, including in nursing homes, assisted/independent living facilities, CCRC/life plan communities and affordable senior housing communities. Curana Health serves more than 1,100 senior living community partners across 30 states and participates in both the MSSP ACO, ACO Reach and Medicare Advantage programs with CMS. Backed by more than $300M in venture capital funding, the organization is poised to disrupt care delivery in senior living on a meaningful scale through innovative care models and applied analytics.

Summary

Playing a critical role in shaping the company’s marketing strategy and growth, the Vice President of Marketing will work collaboratively with Curana Leadership to design, implement and manage key marketing initiatives. The VP will be responsible for furthering Curana’s brand positioning and communications strategies while defining and managing both corporate and direct-to-consumer marketing teams.

Other Responsibilities Are As Follows

• Provide executive level strategic direction for all aspects of marketing and communications, internally and externally
• Oversee, design and manage business-to-business corporate marketing functions (communications, branding, creative etc.) as well direct-to-consumer strategy and execution for Curana Health Medical Group
• Develop, manage and lead a team of knowledgeable and passionate marketing professionals focused on transforming the healthcare experience for senior living residents
• Design and execute direct-to-consumer marketing activities to drive patient and family adoption of Curana Health Medical Group services
• Responsible for effectively developing and managing a multi-faceted marketing budget
• Establish and track KPIs to measure overall impact and effectiveness of marketing initiatives
• Oversee and drive the public relations strategies to obtain a competitive share of voice
• Oversee and drive web, digital and social media strategies
• Oversee business-to-business marketing team responsible for designing conference strategy, thought leadership approach, as well as corporate communications and PR
• Explore and utilize advancements in technology, data, and artificial intelligence to drive efficiencies
• Develop and maintain a deep understanding of our market(s), customer behaviors, market segments, competitive landscape, and competitive positioning
• Determine market research activities and metrics to support business decision-making

The Experience We Prefer

• Bachelor’s degree; Master’s preferred in marketing, business, leadership or healthcare administration
• 10+ years’ experience in developing and executing marketing strategies and leading marketing teams for a growing healthcare company
• Proven ability to communicate effectively with senior executives
• Demonstrated experience managing a budget and overseeing high-performing teams in a fast-paced environment
• Excellent written and oral communication skills
• Demonstrated ability to prepare persuasive materials for both internal and external audiences
• Healthcare experience required

Curana Health is dedicated to the principles of Equal Employment Opportunity. We affirm, in policy and practice, our commitment to diversity. We do not discriminate on the basis of actual or perceived race, color, creed, religion, national origin, ancestry, citizenship status, age, sex or gender (including pregnancy, childbirth and related medical conditions), gender identity or gender expression (including transgender status), sexual orientation, marital status, military service and veteran status, physical or mental disability, protected medical condition as defined by applicable or state law, genetic information, or any other characteristic protected by applicable federal, state and local laws and ordinances.

The EEO policy applies to all personnel matters as outlined in our company policy including recruitment, hiring, transfers, and general treatment during employment.