Vice President Media

Our client, a healthcare marketing agency (based in South Florida), is looking for VP, Media with an established background of success in the digital marketing field. This is a fully remote role and can sit anywhere that accommodates working east coast hours.

Responsibilities:

• Ensure all media plans incorporate a balanced mix of traditional and digital ideas when applicable.
• Lead the in-house media planning and buying team, providing mentorship and guidance to enhance performance and create growth opportunities.
• Offer strategic direction and constructive feedback to direct reports to improve the quality of presentations and proposals.
• Oversee the management of significant media investments across all paid traditional media channels.
• Supervise media planning, buying processes, and support from internal analytics.
• Stay updated on industry, market, and competitor trends to develop new marketing tactics and initiatives that capitalize on business opportunities.
• Participate in new business efforts, providing innovative solutions to differentiate BPD.
• Assist in developing media strategies and setting overall direction.
• Enhance media solutions as a strategic capability to improve efficiencies in planning, buying, and optimization processes.
• Demonstrate strong negotiation skills, earning respect in the sales community through honest and effective negotiations.
• Present ideas and solutions effectively both internally and externally, managing group dynamics through clear communication.
• Possess a deep understanding of local markets and the ability to identify unique opportunities in each.
• Encourage and challenge the team to explore new revenue streams beyond regular media buys, positioning clients as thought leaders.
• Provide valuable insights to clients to help shape their current and future media plans.
• Prepare contract negotiations, insertion orders, and place advertisements with media vehicles as needed.
• Train media coordinators and provide opportunities for their continued growth and advancement.
• Oversee the day-to-day execution, optimization, and performance of campaign activities, including authorizations, budgets, and reconciliation processes.
• Analyze and deliver research data, media/marketing information, and strategic campaign analysis to clients.
• Foster strong working relationships with clients, vendors, publishers, and creative resources to ensure the effective creation and implementation of campaigns.

Required Qualifications:

• Over 8 years of experience in media planning, including digital media.
• More than 3 years of experience in traditional media planning is advantageous.
• Proven ability in presentation and writing skills.
• Expertise in third-party ad serving, tracking, and reporting tools (e.g., DoubleClick).
• Experienced in negotiating with and managing independent vendors.
• Proficient in MS Office applications (Internet Explorer, Excel, Word, and PowerPoint).
• Experience in a full-service agency is preferred, though not mandatory.

If you meet the required qualifications and are interested in this role, please apply today.

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Solomon Page offers a comprehensive benefit program for hourly employees. We pride ourselves on offering medical, dental, 401(k), direct deposit and commuter benefits to our employees, including freelancers - which sets us apart in the industries we serve.

About Solomon Page

Founded in 1990, Solomon Page is a specialty niche provider of staffing and executive search solutions across a wide array of functions and industries. The success of Solomon Page reflects an organic growth strategy supported by a highly entrepreneurial culture. Acting as a strategic partner to our clients and candidates, we focus on providing customized solutions and building long-term relationships based on trust, respect, and the consistent delivery of excellent results. For more information and additional opportunities, visit: solomonpage.com and connect with us on Facebook, and LinkedIn.

Opportunity Awaits.