Vice President, Marketing - Senior Events Manager

Job Description

At BNY, our culture empowers you to grow and succeed. As a leading global financial services company at the center of the world’s financial system we touch nearly 20% of the world’s investible assets. Every day around the globe, our 50,000+ employees bring the power of their perspective to the table to create solutions with our clients that benefit businesses, communities and people everywhere.

We continue to be a leader in the industry, awarded as a top home for innovators and for creating an inclusive workplace. Through our unique ideas and talents, together we help make money work for the world. This is what is all about.

BNY Investments is a leading investment manager, with $2.0 Trillion in assets under management as of March 31, 2024. Through an investor-first approach, the firm brings to clients the best of both worlds: specialist expertise from seven specialist investment managers offering solutions across every major asset class, backed by the strength, stability, and global presence of BNY.

We’re seeking a future team member for the role of Sr. Events Manager for North America Distribution (NAD). The position sits within the Channel and Persona Marketing Team in Marketing. It is a hybrid role located in New York.

In this role, you’ll make an impact in the following ways:

• Elevate BNY's brand building and client experience initiatives by driving high-impact in-person and virtual events. These events range from industry conference sponsorship, proprietary events, seminars, virtual events, ranging in size and complexity
• Serve as player coach, managing one event planner and other stakeholders, to manage all pre-planning and onsite logistics for in-person and virtual marketing events and experiences
• Work closely with senior management and vendors to ensure all events meet company goals and expectations, including diversity of thought leaders and speakers, and focus on client engagement
• Collaborate with NAD Marketing and NAD teams—from Sales to Product Strategy and Investment firms—to ensure events are aligned with business goals and messaging is consistent with the firm’s narrative
• Strategically set an Investments Events calendar that supports with marketing and commercial initiatives
• Manage industry conferences, including collaboration on X-LOB sponsorships, to further promote BNY Investment's capabilities and products
• Work closely with conference organizers in planning logistics and managing processes to ensure successful and consistent execution
• Manage all aspects of event planning, including budgeting, venue research, site selection, vendor sourcing, contract negotiation, invitation generation, attendee management, and overall event production
• Manage the creation of all event invites, registration websites, and conference apps to drive attendance
• Ensure each event has clear KPIs and manage and communicate post-event analysis and reporting
  
  

To be successful in this role, we’re seeking the following:

• Prior experience leading an events function / marketing team
• Familiar with intermediary and institutional investors to help develop strategic client-focused events that support business goals and result in valued interaction between client and sales
• Excellent written and spoken verbal communications; ability to lead meetings and garner respect
• Ability to interact effectively and efficiently with event hosts and stakeholders
• Curious nature, commitment to continuous improvement, and talent for anticipating needs
• Strong project management skills and ability to conduct effective meetings
• Candidate should have expert skills and experience with MS Office (PowerPoint, Excel), HTML, Excel, and Salesforce and proficiency in analytics
• Proficient in producing virtual events through ON24, Zoom or similar platforms
• Superb organizational skills and capable of meeting deadlines, completing multiple tasks in a fast-moving environment with daily time constraints
• Bachelor's degree in communications, marketing, or related field
  
  

At BNY, our culture speaks for itself. Here’s a few of our awards:

• America’s Most Innovative Companies, Fortune, 2024
• World’s Most Admired Companies, Fortune 2024
• Human Rights Campaign Foundation, Corporate Equality Index, 100% score, 2023-2024
• Best Places to Work for Disability Inclusion , Disability: IN – 100% score, 2023-2024
• “Most Just Companies,” Just Capital and CNBC, 2024
• Dow Jones Sustainability Indices, Top performing company for Sustainability, 2024
• Bloomberg’s Gender Equality Index (GEI), 2023
  
  

Our Benefits And Rewards

BNY offers highly competitive compensation, benefits, and wellbeing programs rooted in a strong culture of excellence and our pay-for-performance philosophy. We provide access to flexible global resources and tools for your life’s journey. Focus on your health, foster your personal resilience, and reach your financial goals as a valued member of our team, along with generous paid leaves, including paid volunteer time, that can support you and your family through moments that matter.

BNY is an Equal Employment Opportunity/Affirmative Action Employer - Underrepresented racial and ethnic groups/Females/Individuals with Disabilities/Protected Veterans.

BNY Mellon assesses market data to ensure a competitive compensation package for our employees. The base salary for this position is expected to be between $90,500 and $130,000 per year at the commencement of employment. However, base salary if hired will be determined on an individualized basis, including as to experience and market location, and is only part of the BNYM total compensation package, which, depending on the position, may also include commission earnings, discretionary bonuses, short and long-term incentive packages, and Company-sponsored benefit programs.

This position is at-will and the Company reserves the right to modify base salary (as well as any other discretionary payment or compensation) at any time, including for reasons related to individual performance, change in geographic location, Company or individual department/team performance, and market factors.

About Us

For over 230 years, the people of BNY Mellon have been at the forefront of finance, expanding the financial markets while supporting investors throughout the investment lifecycle. BNY Mellon can act as a single point of contact for clients looking to create, trade, hold, manage, service, distribute or restructure investments & safeguards nearly one-fifth of the world's financial assets. BNY Mellon remains one of the safest, most trusted and admired companies. Every day our employees make their mark by helping clients better manage and service their financial assets around the world. Whether providing financial services for institutions, corporations or individual investors, clients count on the people of BNY Mellon across time zones and in 35 countries and more than 100 markets. It's the collective ambition, innovative thinking and exceptionally focused client service paired with a commitment to doing what is right that continues to set us apart. Make your mark: bnymellon.com/careers.

About The Team

As one of the world's leading investment management organizations and one of the top U.S. wealth managers, BNY Mellon Investment Management combines agility, insight and scale to create and deliver strategies and solutions to address our clients' needs. Encompassing BNY Mellon's investment management firms, wealth management organization and global distribution teams, we draw on deep expertise to collaborate with clients and tailor our best ideas and resources to meet their specific needs. We pride ourselves on providing dedicated service through our network of global professionals who have a deep understanding of local requirements. With our extensive experience in anticipating and responding to the investment and financial needs of the world's governments, pension plan sponsors, corporations, foundations, endowments, advisors, intermediaries, individuals and families, and family offices, BNY Mellon Investment Management is dedicated to helping clients reach their goals.