Vice President Marketing

About QuillBot:

QuillBot's vision is a world where communication is painless for everyone, enabling written communication to be 10 times better and faster through AI collaboration. We aim to empower everyone to articulate their original ideas and unlock their creative potential, regardless of their native language or capability. Founded on the belief that learning and applying knowledge are more important than the mechanical aspects of writing, QuillBot seeks to automate these necessary tasks while maintaining the authenticity of the writer’s or creator’s voice. Now, our 35+ million monthly users can focus on what they write, not how they should write it.

Role Overview:

We are seeking a dynamic and experienced VP of Marketing to lead our marketing strategy and drive growth for QuillBot. The ideal candidate will have a proven track record of success in scaling up B2C and D2C products, leading high-performing marketing teams, and implementing innovative and clever marketing initiatives.

In this role, you will oversee global teams and collaborate closely with cross-functional teams to develop and execute go-to-market (GTM) strategies for product and feature launches. You will be instrumental in driving brand awareness and ensuring a cohesive omni-channel marketing approach.

Responsibilities:

• Develop and execute comprehensive marketing strategies to drive user acquisition, engagement, and retention.
• Lead and mentor a team of marketing professionals to achieve key performance indicators and business objectives.
• Oversee performance marketing campaigns across various channels, including performance marketing, influencer marketing, and affiliate marketing.
• Drive organic growth through content marketing strategies, landing pages, and website optimization.
• Develop and execute social media marketing strategies to enhance brand visibility, engagement, and community building.
• Collaborate with product and design teams to launch and optimize user acquisition funnels and improve conversion rates.
• Work with the product team to create proper go-to-market launches to drive product & feature adoption.
• Drive global marketing strategies to drive brand awareness and market expansion.
• Lead influencer marketing campaigns to increase brand awareness in key global markets.
• Drive global awareness of QuillBot brands through influencer marketing and campaigns.
• Manage brand reputation and ensure consistent messaging and brand voice across all marketing channels.
• Lead brand management initiatives to enhance QuillBot's brand perception and positioning in the market.
• Collaborate with external agencies and partners to develop creative brand campaigns and activations.
• Implement strategies to measure and track brand performance, sentiment, and awareness.
• Analyze market trends, competitor activities, and user insights to identify growth opportunities and optimize marketing strategies.
• Manage marketing budgets effectively to maximize ROI and achieve business goals.

Requirements:

• 10+ years of overall marketing experience in a fast-paced, consumer-focused environment.
• 6+ years of experience in leading and managing high-performing marketing teams.
• a proven track record of successfully scaling up B2C products and driving substantial user growth.
• Strong judgment on creative quality and positioning to drive virality and organic engagement
• Deep expertise in performance marketing, including SEM, paid social, display advertising, and affiliate marketing.
• Experience in developing and executing social media marketing campaigns across platforms like Facebook, Twitter, Instagram, etc.
• Deep expertise in influencer marketing strategies and proven success in collaborating with influencers to drive brand awareness and engagement.
• a data-driven mindset with the ability to develop and determine marketing metrics, user behavior, and market trends to optimize campaigns and drive results.
• Excellent leadership, communication, and interpersonal skills with a passion for mentoring and developing teams.
• Ability to thrive in a fast-paced, collaborative environment and adapt to evolving business needs.
• Experience with running international marketing campaigns.

Why join QuillBot?

• Opportunity to lead the marketing strategy for a cutting-edge AI technology company with a global user base.
• Collaborative and innovative work culture with a focus on creativity, growth, and impact.
• Competitive salary and benefits package, including equity options.
• Remote work flexibility with a diverse and talented team.

If you are a strategic marketing leader with a passion for driving growth, innovation, and user engagement, we'd love to hear from you! Join us in revolutionizing the writing experience and empowering millions of users worldwide with QuillBot.