Vice President Marketing Analytics

About the Role

Risepoint is bringing on a Vice President of Marketing Analytics to support its next phase of growth, lead our marketing analytics team, and build a high-performing function that drives, measures, and optimizes the performance of our partners. If you are excited to use insights to shape strategy, to dive deep into the tools, processes, and systems to democratize data and create a common source of truth, and to build a high-performing team, this role is for you. This role is part of Risepoint’s COO organization, will report into the SVP Marketing & Operations Strategy, and while you will have a team, the expectation is that this is a hands-on leader and love rolling your sleeves.

Key Responsibilities

• Shape our strategic vision and quarterback our roadmap for marketing data & insights, with the goal of enabling internal and external (university partner) audiences
• Connect the dots across data sub domains inside and outside of marketing (e.g., partner insights, revenue planning, business intelligence / reporting, channel insights) and build a high performing function with a common source of truth
• Establish a scalable data foundation (including defining a common set of terms / definitions across legacy businesses, shaping our infrastructure and data model in partnership with business technology and other stakeholders, setting up self-serve access to data across teams)
• Scope and implement core reporting and dashboards for priority internal audiences (e.g., executive audience, partnership team, segment and channel leaders) and for our external partner audiences
• Drive the development, architecture, and implementation of more scalable / advanced / predictive models to solve top business challenges (e.g., forecasting, budget)
• Lead cross-functionally and liaise across the organization (e.g., business technology, enrollment services, channel marketing) to implement our data foundation in a best-practice way and to drive progress on our aspirational data roadmap
• Develop and continuously improve our data and analytics capabilities (approach, tools, systems, talent, skillsets) and how we enable growth, insights, and differentiation / stickiness with our partners
• Define and implement our performance and measurement ecosystem, spanning from student insights and patterns, to partner diagnostics and benchmarks, to leading indicators and funnel forecasting – across all segments (new, enterprise, etc.) and channels (organic, paid, field)
• Enable and help quarterback rhythm of business / operating cadence with data and insights (e.g., monthly performance reviews, board decks, investor narrative and updates, budget and reforecasting processes)
• Build and lead a high performing team, ensuring we have the right talent, skillsets, culture, and coordination; be an effective coach and bring out the best in each team member
• Establish, train, educate, and drive best practices in how we look at data and integrate it into decision making
• Stay at the leading edge of industry and functional trends, new technologies in the data and analytics space, creative applications; drive continuous learning and improvement across the organization

Background and experience:

• 10+ years of experience in marketing or data analytics, including extensive experience with optimizing, measuring and predicting performance
• Proven Success in coding and building data models and forecast model and providing insights to leadership at multiple levels
• Proven Success in driving an enterprise view of insights and data, connecting consumer insights, to segment/business unit health, to marketing measures, to aggregate results
• 5+ years of experience building and leading high-performance teams within analytics/insights functions that develop strong partnerships with stakeholders
• Experience leading advanced analytics solutions and building predictive model (commercial/marketing mix models, forecast models, etc.)
• Experience leading insights function in B2B and/or B2C context; fluency with marketing analytics function and with financial metrics / P&Ls
• Experience with analytic tools and systems (SQL, Python, Tableau, etc.).
• Innovative problem-solver who leverages marketing analytics to support strategic decision-making and challenge the status quo
• Strategic and innovative thinker who can deliver results that are aligned to business goals and objectives
• Excellent written and oral communication and presentation skills
• Strong cross-functional collaborator and team player
• Growth-mindset, high accountability, operates with urgency, thrives in fast-paced environment