Vice President, Luxury Brands

Job Overview:

Responsible of the brand strategy & P&L for Remy Martin, LOUIS XIII, and Maison Psyche in the Americas. Lead & manage the marketing, communications & trade marketing teams.. Develop & implement commercial & communication strategies that are relevant for the target clients and build the brand equity.

Job Responsibilities:

The Brand:

• Develop and create excitement, desire, passion and demand for the brand while elevating the brands cultural relevancy
• Partner with Global team and Senior Management to determine, create and implement correct strategy of the brand and ensure alignment with regional needs
• Primary contributor of Americas marketing planning including Annual Marketing Plan, best practice standards, budgeting, metrics and reporting
• Partner with Sales to execute all marketing activities to ensure on-brand positioning, awareness and tools

Retail and Sales:

• Implement marketing communication, ensure clear and powerful messages about Rémy Martin products, brand and value proposition to each market segment
• Formulate and recommend plans and activities to expand market share in existing markets and capture new markets
• Demonstrate transversal vision to leverage Rémy Martin opportunities with rest of RC Americas portfolio
• Identify and report on business opportunities in target markets
• Partner with SVP Sales and appropriate functional sales teams to ensure all marketing goals, campaigns and strategies are perfectly aligned & executed
• Define, coordinate and implement demand creation, lead generation, lead-tracking and management processes
• Analyze and evaluate the effectiveness of sales, methods, costs, and results
• Recommend sales strategies for improvement based on market research and competitor analysis
• Multiple channel selling strategies for both On and Off Premise Programming
• Coordinate communication between all internal and external stake holders
• Assure market intelligence is received for analysis in a timely fashion to capitalize on current market conditions
• Manage market research/consumer insights director across portfolio

Media and Communication

• Develop and execute a multi-year 360 brand/digital strategy utilizing consumer trends, insights and market research
• Manage all media spends and develop fully integrated PR plan to support all brand platforms
• Develop a deep, insightful understanding of the Company’s products, consumers, partners and competitors
• Implement marketing communication, ensure clear and powerful messages about Rémy Martin products, brand and value proposition to each market segment
• Effectively utilize digital marketing to segment and target consumers with relevant messaging at the right time, in the right locations and on the right device
• Measure and analyze marketing performance and take action based on the outcomes
• Build processes, tools and frameworks to measure the measurable and interpret the subjective, identify what is or is not working and adapt based on the insights

Brand Events:

• Represent the business at conferences, trade fairs and networking events
• Review and implement Client Experience action plans using new and existing Rémy Martin platforms both in the US and internationally
• Third party education (ie: Bartenders / Wholesalers)

People Management:

• Responsible for overseeing and managing the cohesiveness of the Rémy Martin team with the expectation of each individual working interdependently and corporately to meet the needs of our consumer and achieve KPI’s
• Develop and actively invest into relationships with Global teams, Sales, Sales Trainer, Business Intelligence, HR, Finance, Information Systems and Legal teams
• Build and maintain quality relationships with wholesalers and distributors throughout the US and Americas markets
• Manage external agencies and relationships with marketing services
• Develop and maintain long-term relationships with industry thought-leaders, marketing associations, advisors and other luxury organizations such as Luxury Education Foundation

Job Qualifications:

Minimum Qualifications:

A minimum of 7-10 of marketing and/or sales experience in luxury goods or CPG, with at least 7 years leadership experience managing, motivating and providing professional development to a team of direct reports

Bachelor’s degree in Business or related field, MBA preferred.

A High profile immaculately presented business leader, a self-motivated, independent thinker, who has a creative, high energy, success-orientated, charismatic personality

Advanced communication, proven experience in building strong relationships.

Demonstrated record in building well known luxury brands

Strong experience in P&L management and P&L impacting decision making

An Equal Opportunity Employer:

Rémy Cointreau USA is an equal opportunity employer and strongly supports diversity in the workplace. Qualified applicants are considered for positions without regard to age, sex, gender identity, gender expression, sexual orientation, race, color, creed, religion, ethnicity, national origin, alienage or citizenship status, disability, marital status, veteran status, military status, domestic violence victim status, genetic information or any other legally recognized protected basis under federal, state, or local laws, regulations or ordinances. The Company also provides reasonable accommodations to disabled individuals to assist in the hiring process and to qualified individuals with disabilities in the performance of essential job functions without imposing a hardship on the Company, as required by federal, state or local law. The Company also is committed to accommodating religious beliefs.