This position is fully remote and may be performed from one of the following U.S. states: AL, AZ, FL, GA, IN, KS, MA, MI, MS, NC, NV, OR, PA, SC, TN, TX. (Candidates outside of these states will not be considered)
The Vice President, Growth Marketing will be an innovative and energetic leader, with a knack for empowering high performing teams and an ability to get things done.
This person plays a key role in building the maturity and practice of driving pipeline growth by attracting and nurturing leads and connecting marketing activities to sales. The ideal candidate will have proven success in establishing inbound and outbound strategies and executing all associated tactics to ensure success across the digital ecosystem, SEO, SEM, email marketing, content marketing, paid/own/earned media, and more. To do so, they will need to understand the root of business challenges, identify opportunities in unexpected ways, and deliver digital-first experiences.
Additionally, this person will be an advocate for the customer within and across the company, should have an entrepreneurial mindset, thrive in agile ways of working and must be great at building relationships and driving consensus. The role combines a business focus with digital marketing expertise and provides the opportunity to apply Demand Generation best practices to key business challenges.
Duties and Responsibilities
Accountability for meeting and exceeding attainment of sales pipeline goals and corresponding leading indicators of demand
Build the process and team that strategizes and manages full funnel activities and metrics and ensure that we are providing insights and visibility for the entire marketing org to inform decision making
Drive continuous performance improvement through the identification, documentation, and implementation of demand creation best practices
Serve as subject matter authority on engagement, performance, and return on Investment metrics
Build a team of marketing professionals to forecast and achieve key business metrics across all digital channels including MQLs, SQLs, and closed business
Forecast, measure, analyze and report on the impact of demand creation activities on sales pipeline and ARR
Continuously evaluate pipe-to-spend and the performance and cost of acquisition, adjusting demand tactics and strategy accordingly
Drive an experimentation mindset, leveraging marketing technology to test and learn new ways of generating, capturing, and routing leads
Lead innovation pilots with local markets to build new Demand Generation capabilities and drive business outcomes
Build partnerships with key functions across the organization, understand their priorities, ensure DG strategy and initiatives are aligned and integrated, and establish communication/reporting cadences and methods to incorporate feedback and share learnings/data
Drive alignment on core DG KPIs and deliver progress reports and updates for key stakeholders on all DG programs
Develop business cases to implement and adopt relevant and emerging digital marketing technology trends and tools to improve effectiveness and efficiency of DG programs
Position Proficiencies and Requirements
Bachelor's degree in business, communications, marketing, or related field
Highly skilled in B2B lead generation and nurture best practices
8+ years of professional experience in Demand Generation, Growth Marketing or Digital Acquisition roles
DMA Certified Marketing Professional or Online Marketing Certified Professional
A digital native that has demonstrated success running marketing programs that combine paid media, email marketing, marketing automation, social media, SEO, content creation and reporting
Data-first mindset and analytical thinking skills—uses data to drive strategy, inform optimizations, and focus budget and activities
Experience measuring the effectiveness of Demand Generation efforts across the funnel, implementing media attribution models and finding ways to optimize core metrics (e.g. CPA, CPL, Conversion Rates)
Ability to create end-to-end lifecycle analytics, enable accurate lead capture, attribution and analysis of revenue generating activities
Experienced with managing marketing spend in relation to advertising, PPC, paid lead sources, direct mail
Marketing Automation, Project Management (Monday), and Salesforce expert
Exudes collaboration, creativity, and commitment to continuous improvement
Strategic vision, passion, and leadership
Experience defining messaging and positioning corporate strategy from brief through execution
A change agent never satisfied with the status quo, and has an entrepreneurial mindset and can-do spirit
Uses their passion for experimentation and innovation to implement new processes and technologies
Ability to take initiative, think strategically, and connect dots to drive results
A passion for working in a fast-moving environment and thrives in agile ways of working
Demonstrated success enabling transformation through tangible business results and collaboration
Ability to build, manage, and influence relationships with stakeholders at all levels
Our Core Values
We put our Clients First - We are Open and Honest - We are Disciplined, Yet Flexible
We love to Solve Problems - We are Committed to Greatness - We are a High Performing Team
About Us
Work with a World-Class Healthcare Team. Raintree Systems is the leading provider of both efficiency tools and engagement features that are built to manage ALL aspects of the healthcare industry. By way of high-level automation, intuitive analytics and simplified reporting, our platform eases practice staff's workload and optimizes business operations.
Our team of Rainees is built on expertise in their respective areas with a core understanding of teamwork and collaboration. Plus, our Rainees have an enthusiasm for excellence, growth, and continuous improvement in our process and the ways in which we support our valued clients.
If you align with our company values and seek to join a team of friendly and passionate people who are dedicated to excellence, Raintree may be the perfect fit for you!
Our Perks
Remote Work/Work From Home
Paid Time Off/11 Paid Holidays/Year-End Holiday Break
Health, Dental, Vision, HSA/FSA
401K with Company Match
Disability & Life Insurance
Employee Assistance Program
Paid Parental Leave
Raintree Systems provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.
Protect yourself from recruitment fraud:Raintree will never ask for financial information of any kind or for any payment during the job application process. We will never ask for personal information during the interview process such as passport number, bank account number, or social security number and will never ask you to receive and ship packages or goods. Our recruitment process takes place via zoom or in person. Any emails from Raintree recruiters will come from an @raintreeinc.com email address.
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Seniority level
Executive
Employment type
Full-time
Job function
Marketing and Sales
Industries
Internet Publishing
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