Vice President, Growth (Acquisition & Retention)

Knix is a direct to consumer intimate apparel brand that is re-inventing intimates for real life. Through our innovative products and our engaged community, we are empowering people everywhere to be unapologetically free. Launched in 2013, we are one of the fastest growing companies in Canada and globally recognized as an innovator within the apparel space.

We’re looking for a VP of Growth (Acquisition + Retention) to lead our omni-channel retention and acquisition efforts for Knix and KT by Knix. This role is responsible for paid and permission-based marketing and is focused on maximizing reach, awareness, and engagement while maintaining an efficient CAC:LTV ratio. The VP of Growth will lead a talented group of marketers to achieve profitable scale, working towards doubling revenue over the next three years.

The Opportunity:

• Lead a marketing channel diversification strategy to improve reach, awareness, engagement and traffic, ultimately leading to high-value customer acquisition and sustained engagement across retail and online channels
• Align customer acquisition and retention plans to the P&L budget through forecasting and management of LTV, CAC, ROAS, new/repeat customer revenue, customer growth and sustained engagement rate
• Partner with FP&A to forecast, track and report on results, identifying opportunities for scale and/or improvement
• Lead and develop a team of performance marketing and lifecycle experts, driving a culture of continual analysis, testing, experimentation, optimization and accountability
• Work with Analytics on segmentation strategies and optimal categories/products through which to acquire new customers to optimize CAC:LTV
• Distill complex aggregate and channel-level data into overarching performance narratives to communicate business performance to business partners
• Refine attribution strategies, employing a mix of MMM, MTA and incrementality measurement to drive efficient growth
• Accelerate lifecycle personalization through the loyalty program and advanced segmentation to improve LTV
• Partner with Brand on awareness strategies to increase reach, awareness and market share through paid advertising
• Partner with Merchandising, Merch Planning and Brand to inform the product roadmap, investment and GTM plans
  
  
  

Qualifications:

• 15+ years experience in paid marketing and customer acquisition, ideally with omni-channel apparel brands with a strong online presence
• Direct experience managing multi-million dollar marketing budgets
• Experience with customer journey mapping and advanced segmentation strategies
• Successfully scaled full funnel media budgets across a number of platform channels including paid social, Google (Search, PMax, YouTube), TV (linear, streaming), audio (radio, podcasts, radio), forums (Reddit, Quora), direct mail, OOH, SEO and affiliate
• Experience with marcom and reporting technology such as Segment, Klaviyo, Attentive, GA4, Amplitude, Rockerbox, Measured and Looker
• Experience with attribution and mixed media models
• An adaptable leader with a collaborative and positive attitude, with a keen ability to build relationships across functions and at all levels of an organization
• Excellent analytical, critical thinking, and problem-solving skills with a test-and-learn mindset
• Agile decision-making and ability to formulate a strong POV and adjust plans strategically in a changing environment
  
  
  

How we Hire

Our people are what make Knix, Knix! Our people are passionate and have a strong belief in our mission. Our people are naturally curious and ambitious by nature. Employees feel respected and supported at Knix. We take an inclusive and equitable approach offering the same interview experience to every candidate we meet with. Knix is an equal opportunity employer, we celebrate everyone and their intersecting identities. We know and believe that diverse and inclusive teams empower us to make better decisions and inspire innovation so that we can better serve our customers and community. We are committed to providing reasonable accommodations and will work with you to meet your needs. If you are a person with a disability and require assistance during the application process, please don’t hesitate to reach out! We celebrate our inclusive work environment and welcome members of all backgrounds and perspectives to apply.