Trade Marketing Manager
**This is not a role with ForceBrands**
**This position requires monthly attendance in Houston**
Join a leading global brand in the beverage industry, known for its innovative products and commitment to quality. Our client is seeking a dynamic Trade Marketing Manager to drive their market presence and strategic initiatives. If you're passionate about making an impact in a fast-growing company, this opportunity is for you!
Responsibilities:
- Support the development of channel-specific points of sale for small format customers
- Develop trade presentations and reporting on trade activation performance for key stakeholders
- Manage the day-to-day execution of channel strategy for ECOMM and digital shelf assets
- Lead the development of our client's visibility strategy for all assigned customers
- Manage the national warm and cold equipment deployment strategy and in-store retail media plans for targeted retailers
- Prepare marketing strategies and support implementing programs for the our client's brand
- Research customer preferences and evaluate product performance to develop effective product and brand position and strategies
- Partner with sales to ensure that customer targets and product messaging are effective
- Actively engage with field sales, distributors, and agencies.
- Provide leadership in the execution of marketing strategy at the retailer level
- Develop metrics used to conduct an ongoing analysis of the effectiveness and value of marketing programs
- Collaborate with stakeholders to distribute effective marketing materials that reflect the brand and product identity in the Small Format channel
Candidate Profile:
- Four years of Trade Marketing experience (traditional and digital) in CPG industry
- Beverage industry experience is a plus - would prefer candidates who come from a large company background
- Experience leading retailer-specific trade marketing programs
- Willing to travel up to 20% throughout the year for tradeshows/presentations
- Based in the Greater Houston Area or Austin
-
Seniority level
Mid-Senior level -
Employment type
Full-time -
Job function
Marketing and Sales -
Industries
Food and Beverage Manufacturing and Food and Beverage Retail
Referrals increase your chances of interviewing at ForceBrands by 2x
See who you knowGet notified about new Trade Marketing Manager jobs in Houston, TX.
Sign in to create job alertSimilar jobs
People also viewed
-
Marketing Manager, Collectibles
Marketing Manager, Collectibles
-
Director of Marketing
Director of Marketing
-
Marketing Manager, Retail DTC & Whsl
Marketing Manager, Retail DTC & Whsl
-
Marketing Manager, Amazon Canada
Marketing Manager, Amazon Canada
-
Marketing Manager, Brand Marketing, Brand Investment
Marketing Manager, Brand Marketing, Brand Investment
-
Growth Marketing Associate Manager
Growth Marketing Associate Manager
-
Marketing Manager, Burberry Makeup
Marketing Manager, Burberry Makeup
-
Director, Integrated Marketing
Director, Integrated Marketing
-
Marketing Manager
Marketing Manager
-
Director, Global Brand & Product Marketing
Director, Global Brand & Product Marketing
Looking for a job?
Visit the Career Advice Hub to see tips on interviewing and resume writing.
View Career Advice Hub