SVP - Performance Marketing

What are we building?

Hard Rock Digital is a team focused on becoming the best online sportsbook, casino, and social casino company in the world. We’re building a team that resonates passion for learning, operating and building new products and technologies for millions of consumers. We care about each customer's interaction, experience, behavior, and insight and strive to ensure we’re always acting authentically.

Rooted in the kindred spirits of Hard Rock and the Seminole Tribe of Florida, the new Hard Rock Digital taps a brand known the world over as the leader in gaming, entertainment, and hospitality. We’re taking that foundation of success and bringing it to the digital space — ready to join us?

What's the position?

Our SVP – Performance Marketing will be an emotive-based marketeer who has proven online gaming and sportsbook industry experience in performance marketing. As the SVP - Performance Marketing, you will:

• Lead all of Hard Rock Digital’s performance capabilities and contribute to creating the best brand in gaming.
• Drive a full funnel approach across CRM, social, affiliate and digital marketing channels with best-in-class creative and marketing.
• Lead the Hard Rock Digital performance marketing strategy with an overall objective to maximize our marketing and media investments programmatically and help drive revenue, MAU and brand growth/equity.
• Help drive efficient acquisition and retention efforts as Hard Rock Digital scales, utilizing insights, data, and a 360 view of the customer to drive results.
• Be responsible for goal setting, strategic development, performance media, and optimization, as well as building out and leading a team of star marketers.
• Partner closely with Product and Analytics teams, you will lead performance marketing data reports to leadership, transforming this data into digestible, actionable insights.
• Be a visionary leader that will take existing tools and ways of working and expand our opportunities into new channels and ways to reach our customer.
• Be intellectually curious, yet grounded in audience narratives, insights and macro-culture research.
• Be able to work collaboratively with ease across internal teams, as well as negotiate with external media partners.
• Have worked across a diverse range of brands and start with an audience-first mentality.
• Lead all Hard Rock Digital performance marketing efforts, inclusive of both top and mid-funnel campaigns, designed to drive revenue, MAU and brand growth.
• Build, recruit, train, and mentor a team of high performing performance marketers, social, affiliate, digital marketers, and analysts.
• Optimize Hard Rock Digital’s marketing effectiveness and efficiency through programmatic, biddable media, experimental media opportunities, and data-driven solutions
• Drive paid media-driven consideration and retention by channel, utilizing a mix of both best-in-class dynamic creative, and frequency to drive results.
• Design experiments to drive incrementality and coordinate across the marketing organization on campaign/channel holdouts
• Partner with Product and Data teams on KPIs and reporting
• Collaborate with marketing leadership on agency-based needs, inclusive of strategic decisions relative to AOR vs projects and both short- and long-term performance marketing agency usage
• Act as a critical thought partner to executive leadership, and department leadership across the organization
• Promote a work environment that fosters creativity, innovation, rational risk-taking and trade-offs

What are we looking for?

• B.S. / B.A. with 10 or more years of successful experience as a performance marketing executive, highly preferred from the online gaming and sportsbook industry
• Extensive experience of programmatic media and optimization
• Strong and highly developed interpersonal skills to build and lead internal teams
• Deep experience in using data and metrics to measure impact and determine improvements.
• Must have a proven track record of revenue and/or brand led KPI successes.
• Emotive-based marketeer who has proven experience with dynamic creative and messaging, inclusive of large and diverse audiences
• Strong understanding of media measurement frameworks and technology
• Expertise in marketing measurement methodologies (media mix modelling, multi-touch attribution, econometric modelling, brand lift studies, etc.), causal inference, and experiment design and analysis
• Ability to work cross-functionally with brand, creatives, product marketers, content marketers, and campaign managers of all levels

What’s in it for you?

We offer our employees more than just competitive compensation. Our team benefits include:

• Competitive pay and benefits
• Flexible vacation allowance
• Startup culture backed by a secure, global brand

Roster of Uniques

We care deeply about every interaction our customers have with us, and trust and empower our staff to own and drive their experience. Our vision for our business and customers is built on fostering a diverse and inclusive work environment where regardless of background or beliefs you feel able to be authentic and bring all your talent into play. We want to celebrate you being you (we are an equal opportunities employer)