Strategic Business Development Manager

Our client is a partner to the best brands in beauty, helping both emerging and global brands create amazing products that help people worldwide look and feel their best. From single service to full turnkey solutions — they are with their clients every step of the way.

The Strategic Business Development Manager will lead the cultivation of relationships with strategic clients that fit the company's target profile. Are you passionate about the beauty industry and enjoy making connections to drive sales?

Specific Responsibilities:

Strategy

• Ensure alignment around overall marketing messages and competitive positioning/value proposition
• Solidify close relationships with current and past customers.
• Identify top client prospects by customer segment, build pipeline, and prioritize prospects to target
• Develop current key account and prospect-specific sales strategies:
• Approach to navigate the networks
• Value proposition & messaging (e.g., helping our customers save money)
• Potential size of opportunity

• Build pipeline of Tier 1 account prospects via the telephone, B2B marketing, social selling, targeted lists or industry data
• Lead corporate new business growth activities, including opportunity identification, business development, capture management, proposal development and pipeline growth
• Drive increased revenue and profit to achieve the Company’s ambitious growth plan
• Build, manage and optimize B2B relationships
• Execute sales tactics and strategies to effectively manage pipeline into winning outcomes. Must be able to clearly and effectively communicate (verbally/written) our corporate capabilities
• Achieves strategic customer objectives defined by company leadership
• Completes strategic account plans that meet company standards
• Enlists the support of sales support, business development team, implementation resources, product managers, and other sales and management resources as needed
• Closely coordinates company executive involvement with customer management

Process

• Establish/enhance pipeline and CRM reporting to enable tracking of opportunities and allow for visibility into progress (e.g., metrics, sales funnel management)
• Drive customer acquisition through active outreach, strategic relationship development (direct to client, indirect through “connectors”), attendance at trade conferences, targeted marketing programs

Leadership/Organization

• Act as the main point of contact with key accounts and represent the Company consistent with the overall “branding” and values of the Company
• Work collaboratively across the organization and leverage existing processes and resources as relevant to building out the business

Experience & Qualifications

• Hunter mindset – energized by turning over stones, identifying and engaging with new relevant contacts in the industry
• Track record of success in driving new business opportunities in B2B-focused cosmetics companies, from large enterprise cosmetics clients to niche brands.
• Experienced in market analysis and understanding market trends within haircare, beauty, personal care, etc. and the competitive landscape and relevant customer needs
• Brings relationships and access to networks in target market segment
• Experience in developing and executing key account strategies with demonstrated quantifiable success in driving revenue
• Experience in B2B services contracting from developing the terms and conditions, pricing, and working with Operations/execution teams to ensure client service quality, and other key requirements consistently
• Experience developing/enhancing/utilizing CRM systems and managing the ongoing upkeep of pipelines, sales funnel management and reporting
• Strong analytical skills and financial acumen
• Demonstrated ability to develop relevant strategic plans and successfully execute related tactical objectives
• Ability to travel 75 – 85% of the time, engaging with prospective clients in person. All travel expenses will be covered by the Company.

Characteristics

• Self-motivated leader with an entrepreneurial mindset and a drive to hit and exceed goals
• Thrives in fast-paced environments
• Creative in approach to getting connected with/access to decision makers and navigating decision making processes
• Tenacious in penetrating new accounts, while remaining attentive to servicing and staying in touch with existing clients
• Relatable to internal team members and external constituencies
• Resourceful – able to drive the business, leveraging resources who are not direct reports
• Adaptable – flexibility to pivot as priorities shift