Sr. Product Marketing Manager

Job Summary

The Senior Product Marketing Manager will lead SaaS product marketing initiatives for Provation® Apex, our intelligent procedure documentation platform. This role collaborates with marketing, product management, and sales to strategize and direct the commercialization of Apex. Key responsibilities include managing marketing activities such as value proposition development, ROI analysis, go-to-market planning, market research, customer insights, competitive intelligence, and business planning. The focus is on defining target markets, developing customer-centric product positioning and messaging, and identifying revenue growth opportunities to enhance Provation’s market presence.

Duties & Responsibilities

• Go-to-Market Strategy:
• Develop and execute innovative GTM strategies and launch plans for new products/features, ensuring alignment with business objectives.
• Coordinate cross-functional teams for product launches using market research and competitive analysis.
• Recommend and lead marketing strategies to establish a competitive market position.
• Segmentation, Targeting, Positioning, and Messaging:
• Build strategic plans using industry and competitive analysis to define customer segments, target markets, and ROI development.
• Craft compelling product messaging and positioning that differentiates our products and resonates with target audiences.
• Translate product enhancements into demand-driving messaging and programs.
• Product-Market Fit Expertise:
• Work with Product Management to articulate clear value propositions for product positioning.
• Packaging and Pricing:
• Collaborate with Product, Finance, and Sales Enablement to propose effective packaging and pricing for new product/features.
• Sales Enablement:
• Equip the sales team with tools, resources, and training, including sales presentations, product demos, fact sheets, customer success stories, messaging, and competitive battle cards.
• Content Creation:
• Assist outbound marketing team in creating high-quality marketing materials such as blog posts, whitepapers, case studies, and videos to support GTM strategy in collaboration with the digital marketing team.
• Assist other marketing teams with content for lead generation and brand awareness campaigns across the product portfolio.
• Marketing Analysis:
• Monitor competitive activity, market trends, and execute competitive initiatives with input from market intelligence.
• Influence the product roadmap to develop competitive differentiators and build points of parity.
• Act as the market expert for relevant product segments, leveraging primary and secondary market research.
• Cross-Functional Collaboration:
• Lead and support strategic projects and initiatives to help the business meet its goals.
• Foster strong working relationships with Sales, Product Management, and Client Services through effective communication and follow-through.
• Channel and Partner Programs:
• Manage channel and partner programs as needed.
• Other Duties:
• Perform other duties and projects as assigned.
  

Education & Experience

• Bachelor’s degree in marketing, business administration, or related field (MBA preferred)
• 10+ years of experience in Product Marketing, Strategy, Business Development, and/or Management Consulting with SaaS companies in B2B technology and/or Healthcare IT
• Demonstrated success in developing and executing go-to-market strategies for technology or SaaS products
• Strong understanding of market dynamics, customer segmentation, and competitive analysis
• Excellent communication and storytelling skills, with the ability to craft compelling messages for different audiences
• Creative thinker with a data-driven approach to marketing strategy and execution
• Proven ability to work collaboratively across teams and with stakeholders at all levels
• Strong project management skills, with the ability to lead and manage multiple projects simultaneously under tight deadlines
• Other duties and projects as assigned
  
  

Job Requirements

Education & Experience

• Bachelor’s degree in marketing, business administration, or related field (MBA preferred)
• 10+ years of experience in Product Marketing, Strategy, Business Development, and/or Management Consulting with SaaS companies in B2B technology and/or Healthcare IT
  
  

Other Knowledge, Skills, Abilities Or Certifications

• Demonstrated success in developing and executing go-to-market strategies for technology or SaaS products
• Strong understanding of market dynamics, customer segmentation, and competitive analysis
• Excellent communication and storytelling skills, with the ability to craft compelling messages for different audiences
• Creative thinker with a data-driven approach to marketing strategy and execution
• Proven ability to work collaboratively across teams and with stakeholders at all levels
• Strong project management skills, with the ability to lead and manage multiple projects simultaneously under tight deadlines
  
  

Fortive Corporation Overview

Fortive’s essential technology makes the world stronger, safer, and smarter. We accelerate transformation across a broad range of applications including environmental, health and safety compliance, industrial condition monitoring, next-generation product design, and healthcare safety solutions.

We are a global industrial technology innovator with a startup spirit. Our forward-looking companies lead the way in software-powered workflow solutions, data-driven intelligence, AI-powered automation, and other disruptive technologies. We’re a force for progress, working alongside our customers and partners to solve challenges on a global scale, from workplace safety in the most demanding conditions to groundbreaking sustainability solutions.

We are a diverse team 18,000 strong, united by a dynamic, inclusive culture and energized by limitless learning and growth. We use the proven Fortive Business System (FBS) to accelerate our positive impact.

At Fortive, we believe in you. We believe in your potential—your ability to learn, grow, and make a difference.

At Fortive, we believe in us. We believe in the power of people working together to solve problems no one could solve alone.

Fortive: For you, for us, for growth.

Provation is a leading provider of healthcare software and SaaS solutions for clinical productivity, care coordination, quality reporting, and billing. Our purpose is to empower providers to deliver quality healthcare for all. Provation’s comprehensive portfolio spans the entire patient encounter, from pre-procedure through post-procedure, with solutions for physician and nursing documentation (Provation® MD, Provation® Apex, MD-Reports, Provation® endoPRO®, and Provation® MultiCaregiver), anesthesia documentation (#1 Best in KLAS Provation® iPro), patient engagement, surgical care coordination, quality reporting, and billing capture (Provation® SurgicalValet™), order set and care plan management (Provation® Order Set Advisor™ and Provation® Care Plans), and EHR embedded clinical documentation (Provation® Clinic Note). Provation has a loyal customer base, serving more than 5,000 hospitals, surgery centers, and medical offices, and 700 physician groups globally, including 19 of the top 20 U.S. hospitals. In 2021, Provation was acquired by Fortive Corporation, a Fortune 1000 company that builds essential technology and accelerates transformation in high-impact fields like workplace safety, engineering, and healthcare. For more information about our solutions, visit provationmedical.com and follow us on Twitter, Facebook, and LinkedIn. Our purpose at Provation is to empower providers to deliver quality healthcare for all. To deliver on this commitment, we’re guided by our core values – Provation has a culture of CARES:Community - We have a shared sense of improving healthcare, enriching the broader world we live in and serve. Accountability - We own it and get it done with integrity. Respect - We build diverse teams that collaborate and communicate with positive intent and trust. Excellence - We welcome new ideas as we innovate quality solutions. Service - We are passionate about putting customers first. We Are an Equal Opportunity Employer. Fortive Corporation and all Fortive Companies are proud to be equal opportunity employers. We value and encourage diversity and solicit applications from all qualified applicants without regard to race, color, national origin, religion, sex, age, marital status, disability, veteran status, sexual orientation, gender identity or expression, or other characteristics protected by law. Fortive and all Fortive Companies are also committed to providing reasonable accommodations for applicants with disabilities. Individuals who need a reasonable accommodation because of a disability for any part of the employment application process, please contact us at applyassistance@fortive.com.

This position is also eligible for bonus as part of the total compensation package.

The salary range for this position (inclusive of sales incentives/commission) is $99,700.00 - $185,000.00. Base pay offered may vary depending on various factors, including, but not limited to: job-related knowledge; skills; experience; and other eligibility factors such as geographic location. The Total Rewards package includes competitive base pay and an opportunity to enroll in a variety of benefit programs, generally including health insurance, flexible spending accounts, health savings accounts, retirement savings plans, life and disability insurance programs, and several programs that provide for both paid and unpaid time away from work.