Sr. Manager, K12 Growth & Communications

Our Company

Changing the world through digital experiences is what Adobe’s all about. We give everyone—from emerging artists to global brands—everything they need to design and deliver exceptional digital experiences! We’re passionate about empowering people to create beautiful and powerful images, videos, and apps, and transform how companies interact with customers across every screen.

We’re on a mission to hire the very best and are committed to creating exceptional employee experiences where everyone is respected and has access to equal opportunity. We realize that new ideas can come from everywhere in the organization, and we know the next big idea could be yours!

The Adobe for Education K12 Institutions team helps schools and districts empower all students to be lifelong creators. We focus on driving proliferation and active use of Adobe tools within the K12 classroom and throughout the institution. From web-based creativity tools such as Adobe Express, to industry-standard tools that prepare students for the creative economy like Adobe Photoshop and InDesign, to administrative-facing productivity tools like Adobe Acrobat, the K12 team is committed to transforming educational institutions across the country. Our mission is to encourage creativity for all learners, and we want you to join the team!

As the Sr. Manager, Growth & Communications for K12 at Adobe, you will play a pivotal role in growing our reach across thousands of US K12 School Districts. With the support of your team, you will develop and implement scalable processes, systems and strategies to drive the adoption of our tools across the education sector. This role combines your expertise in communication, sales operations, marketing technology (MarTech), leadership, and customer-facing sales experience to make a significant impact.

What You'll Do

• Strategic Scaling: Develop and execute scalable go-to-market communication strategies to engage with thousands of K12 School Districts efficiently
• Automation and Operational Excellence: Apply MarTech and other automated systems to identify and reach the right audience, ensuring targeted and effective communication
• Database Management: Build and maintain a comprehensive database of contacts within districts to facilitate outreach efforts
• Team Collaboration: Align cross-functionally with a team of professionals to implement the scaled communication strategy optimally, including technical sales assistance to ensure seamless transitions from engagement to adoption
• Support Growth Efforts: Work closely with the field team to support human-led growth efforts, demonstrating feedback from the field team to improve scaled customer engagement, and the efficiency of our messaging to additional customers.
• Collaboration: Team up with internal support teams to enhance the customer experience, including improving self-support tools on external support channels, and working closely with PMM to drive alignment on marketing channels.
• Data Analysis: Analyze data to assess the impact of applied systems and communication strategies, identify areas for improvement, and make data-driven recommendations.
  
  

What You Need To Succeed

• 8+ years experience in scaled communication efforts, particularly in a B2B or educational context
• Experience with marketing technology (Marketo, Hubspot) and Salesforce (CRM platforms)
• 5+ years experience managing a team; Strong leadership and team management skills
• Executive presence; Ability to distill complex information into discreet decisions and present directly to executives to unlock challenges and grow the program
• Excellent written and verbal communication skills
• Ability to work collaboratively and cross-functionally within an organization
• Experience in the education sector or EdTech industry a plus
• Experience using data to get results with customers and accounts
• Exceptional, clear and conscientious communication and presentation skills
• Strong work ethic, combining bias toward action with innovative thinking
  
  

Our compensation reflects the cost of labor across several  U.S. geographic markets, and we pay differently based on those defined markets. The U.S. pay range for this position is $134,800 -- $252,100 annually. Pay within this range varies by work location and may also depend on job-related knowledge, skills, and experience. Your recruiter can share more about the specific salary range for the job location during the hiring process.

At Adobe, for sales roles starting salaries are expressed as total target compensation (TTC = base + commission), and short-term incentives are in the form of sales commission plans. Non-sales roles starting salaries are expressed as base salary and short-term incentives are in the form of the Annual Incentive Plan (AIP).

In addition, certain roles may be eligible for long-term incentives in the form of a new hire equity award.

Adobe will consider qualified applicants with arrest or conviction records for employment in accordance with state and local laws and “fair chance” ordinances.

Adobe is proud to be an Equal Employment Opportunity and affirmative action employer. We do not discriminate based on gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other applicable characteristics protected by law. Learn more.

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