Sr Manager, Growth Marketing

Sr Manager, Growth Marketing

Remote, but you must live in the United States and live on the East Coast Time Zone - prefer people living in New York, New Jersey, Connecticut

We are helping a fast-growing start-up hire a Sr. Manager, Growth, to lead performance marketing across all acquisition channels. 70% focused time on paid social and 30% on paid search. You will be responsible for paid media budgets of over $10MM.

The company has experienced tremendous success since opening its doors, but all growth has come from brand marketing. Once they have paid media in place and test out emerging channels on the acquisition side (podcast, streaming, influencer) they will be set for a growth explosion in the next two years.

This is an opportunity for you to come and put your stamp on a brand, own it, and scale it!

Responsibilities:

• Manage Ecommerce sales growth, margin analysis, and marketing efficiency
• Analyze and optimize acquisition campaigns across multiple channels, including paid social, paid search, SEO, affiliate marketing, direct mail, and emerging channels
• Oversee the paid marketing campaign process: development, execution, monitoring, enhancement, evaluation, and budgeting
• Collaborate with the retention team to deploy customer segmentation strategies.
• Improve creative testing methodologies and optimize campaign performance through continuous testing and analysis
• Utilize data analytics tools to track campaign performance and generate insights
• Build and maintain a paid testing roadmap for new customer acquisition and retention efforts
• Provide KPI reports and conduct market research and competitor analysis

Qualifications:

• You must have hands-on paid search and paid social experience
• 5+ years of experience in growth marketing managing 7 figure paid media strategies for a DTC/ecommerce brands
• Success driving customer acquisition and revenue growth through performance marketing
• Strong analytical skills with experience in data-driven marketing strategies and tools like Google Analytics, Facebook Ads Manager, Google Adwords, and Tiktok
• Passionate about making an impact within a fast-growing, startup-minded company