Inspired by the belief that acts of kindness can be a transformative force for good, both the KIND brand and The KIND Foundation seek to inspire kindness and empathy.
We're looking for passionate collaborators to help us become the foremost leader in health & wellness and positively impact society along the way. If you're looking to be a part of an inspiring, energetic and entrepreneurial environment, you’ve found the right place.
What You'll Do
The Sr. Director of Category Leadership, reporting to the VP of Sales Strategy, will play a pivotal role in driving category growth strategies, from initial conception to implementation at the retailer level. You’ll lead a comprehensive team made up of HQ focused category strategy and field-based category management.
Your responsibilities will extend to supporting the Mars Health & Wellness Platform, where your expertise will be instrumental in advancing initiatives and strategies across the broader organization.
As the category thought leader within the organization, you'll spearhead strategic initiatives across five critical areas:
Foundational Tools, Data Capabilities, & Budget Management: Developing and enhancing the tools and capabilities necessary for effective category management and strategy execution
Category & Shopper Research: Conducting comprehensive research to understand market dynamics, consumer behavior, demand spaces and shopper insights
Category Growth Strategy Development & Execution: Utilizing research findings to craft and implement robust category growth strategies that drive business objectives and deliver tangible results
Selling Story & Go-to-Market Execution: Creating compelling selling stories and tool kits to ensure seamless execution of both category strategies and brand initiatives
Thought Leadership: Be the internal voice of category strategy to executives and cross-functional partners
As the category thought leader supporting the KIND sales team and their retailer partners, you will lead the field-based category management team. This team is the primary analytics support generating insights, and offering strategic guidance to achieve sales objectives, execute category strategies, and ultimately drive sales growth.
You will be guiding both HQ and field teams towards achieving category growth and success, while also supporting key partnerships and initiatives within the broader organizational context.
What You'll Bring To KIND
10+ years of CPG experience, preferably within edible categories
Robust category management experience, calling on retailers across all channels (Mass, Food, Natural, Convenience, Drug, and Specialty)
HQ based strategy experience
Extensive understanding of industry leading data sources (Circana, Nielsen, RichMix, Kantar, Numerator, Custom Research)
Budget management capabilities
Leadership and people management experience (10+ team members)
Bachelor’s Degree
Proficient in Microsoft Word, Excel, PowerPoint, and Power BI
Must be able to travel to HQ meetings, retailer meetings and various management meetings as needed
You are...
Highly self-motivated and disciplined
Accustomed to working with a wide variety of stakeholders cross-functionally and excellent at influencing decision makers
A strong leader who brings a clear vision & perspective to the table
Decisive yet thoughtful in your ability to prioritize and juggle multiple work-streams
A clear communicator who is able to distill complex strategies into clear and actionable insights
Certain states and localities require employers to post a reasonable estimate of salary range. A reasonable estimate of the current base salary range for this position is $139,750 to $195,500. Actual salary will be based on a variety of factors, including location, experience, skill set, performance, licensure and certification, and business needs. The range for this position in other geographic locations may differ.
What KIND Offers...
KIND provides a robust benefits package to help support you physically, financially, and emotionally through the big milestones and in your everyday life.
Competitive salary, including a target bonus and an impressive benefits package!
Flexible Paid Time Off. Choose what works best for you, including summer hours
Excellent health, dental & vision insurance, with options to fit you & your family’s needs
Your health is important! Our wellness strategy focuses on mental and physical well-being through in office programs like Drs, Nutritionists, Mindfulness, Chair Massages & others
Casual office dress code - feel free to wear your KIND gear
Stock up on your favorite KIND bars to share with your family & friends, through a quarterly voucher
Training & tuition reimbursement program, because continuing to learn matters and we support your development
A dynamic, ambitious, fun and KIND work environment
The opportunity and responsibility to be KIND everyday
EEO
At KIND, we are committed to an inclusive workplace where diversity in all its forms is championed. KIND is proud to be an equal opportunity workplace and we are an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants with criminal histories, consistent with legal requirements. If you require special accommodation, please let us know.
Privacy Policy
KIND promises that our products will always lead with a nutrient-dense first ingredient, such as nuts, whole grains or fruit – a disruptive notion that sparked the creation of a new healthy snacking category. We aim to challenge the status quo within the food industry and empower our community to make better, informed choices about health. To view KIND's Privacy Policy in its entirety please follow this link: https://www.kindsnacks.com/privacy-policy.html
To view your privacy choices please follow this link.
Seniority level
Director
Employment type
Full-time
Job function
Sales and Business Development
Industries
Food and Beverage Services, Food and Beverage Manufacturing, and Manufacturing
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