Sr. Digital & Shopper Marketing Manager
Sr. Digital & Shopper Marketing Manager
SkinnyDipped
United States
See who SkinnyDipped has hired for this role
Title: Senior Digital Shopper Marketing Manager
Position Location: Remote
Reports to: Director of Marketing
About the Company
Located in Seattle Washington, Skinny Dipped was founded by a mom and daughter and her two best friends after realizing that nothing is more important than time spent with the ones you love. Starting out of their Seattle kitchen, the four women created Skinny Dipped: thinly dipped chocolate almonds that are exceptionally good-for-you and ridiculously delicious. The company is proud to remain a women-led business driven by the belief that healthy snacking should make both you and your body happy.
Our Mission
We craft snacks that nourish your body and your spirit. We believe everyone deserves to eat the kind of delicious, nutritious and clean food we’re fortunate enough to share with our own families and friends. As a women-founded company, we are committed to raising up and supporting women and the children they care for in both our local communities and around the globe. Because no one, especially a child, deserves to go without love or food.
Position Description
This individual will be the subject matter expert on retail media & shopper strategy for SkinnyDipped. The Senior Digital & Shopper Marketing Manager will be responsible for setting and executing strategies to accelerate our online growth, particularly through Amazon and other key online retail platforms. This role involves developing programs to drive demand and conversion in the eCommerce space, managing cash back platform strategies, and collaborating with the sales team to grow our online share. This candidate will also oversee media spend allocation across retail media platforms, manage campaign setups, and execute strategies to maximize ROI. Additional responsibilities include leading retailer paid search, digital shelf content optimization, and tracking e-commerce activities to enhance our marketing efforts and drive sales. This role requires a deep understanding of retail media networks, Amazon marketing programs, and the ability to work closely with external agencies, vendors, and cross-functional partners.
Position Responsibilities
Retail Media & Shopper Strategy:
- Set retail and Amazon media strategy to accelerate the growth of SkinnyDipped online
- Develop and execute programs to drive demand and conversion in the eCommerce space by moving consumers towards the point of purchase online
- Manage strategy and execution of cash back platforms like Ibotta to increase velocities at retail
- Collaborate with sales to prioritize key retailers and recommend tactics for growing online share
- Evaluate new omni-channel tactics to support retailer velocities and enhance the shoppers journey
- Be the subject matter expert on retail media network, eRetailer (i.e.: Target.com), and Amazon marketing programs
Retail Media & Amazon Media Spend Management:
- Manage external agencies and vendors to grow SkinnyDipped’s online share across eCommerce and online retail shopping platforms such as Amazon, Instacart, Target.com, Walmart.com, and Kroger.com
- Ability to manage campaign set up and execution on platforms such as Instacart and Kroger.com, as needed
- Set strategy with agencies, aligning to overall business objectives
- Oversee media spend allocation for Amazon and retail media platforms to maximize ROI
- Consult on TikTok and Meta ad strategy, as needed
Lead Retailer Paid Search and Digital Shelf Content Optimization:
- Search strategy implementation and tracking across key retailers
- Manage ongoing development, asset management, and content updates for online PDPs to support sales team
- Lead Retailer PDP audit process and optimization. Consult with sales and communicate needs and updates to cross-functional partners
Reporting:
- Track eComm activity and synthesize learnings to maximize ROAS, share of search, keyword strategy, etc
- Monitor ebusiness and retail marketing sales and report on KPIs consistently
- Define and track KPIs, analyze campaign performance, and provide actionable insights and recommendations to cross-functional teams
Education and Experience
- Must have at least 3-5 years Amazon Media Experience and a strong understanding of Retail Media Networks and eCommerce shopping platforms such as Instacart, Target.com, Kroger.com, Walmart.com, Ibotta
- Can establish high-level strategy and also execute
- Proven ability to work cross-functionally, particularly with a sales team
- This role requires deep knowledge of consumer marketing, retail marketing, eCommerce/Omni channel strategies, and an understanding of the intersection of technology and media
- Strong financial rigor in the management of budgets and ROI analysis
- Experience managing sponsored product campaigns directly on platforms such as Kroger.com and Instacart
Compensation and Benefits
- Competitive Salary
- Annual performance bonus
- Equity opportunity
- Excellent medical/dental/vsion benefits
- 401 (k)
- 3 weeks paid vacation, 14 paid holidays
- Paid parental leave
- Additional benefits including wellness & technology stipends and paid time off to volunteer
- Fun, entrepreneurial atmosphere and progressive & positive culture
A bit more about us
We’re a female-founded success story. This alone–regardless of the industry–requires true grit, mettle, and perseverance. It’s not easy out there! And, culture-wise, we operate with an ethos that any idea is plausible until it isn’t. A wild flavor mix prepared with an all new application? We’re trying it. Changing up a logistical step to improve taste (and keep things clean), even if it means significant investment and time? We’re doing it. We march to the beat of our own drum–you could say it’s prideful, but, more so, it’s that we operate with conviction and we do. not. hesitate. The world can be an intimidating place. But we’re not phased.
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Seniority level
Mid-Senior level -
Employment type
Full-time -
Job function
Marketing -
Industries
Food and Beverage Manufacturing and Wholesale Food and Beverage
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