Sr. Copywriter- Ecommerce Digital - ONSITE

RESPONSIBILITIES

The Sr. Copywriter – Ecommerce, plays a key role in supporting the digital creatives on all key marketing initiatives with a focus on social media/eCommerce and kohler.com content creation, digital campaign activation as well as other miscellaneous support to support the digital marketing effort in the North America region. The Senior Copywriter must excel in the digital landscape, and be familiar with the market trends and latest creative commerce formats and customer needs. Ideally, the writer would have some UI/UX background with full-funnel selling. The Senior Copywriter must have a good understanding of premium and luxury online marketing; possess a passion for results, and editorial & advertising design and trends. The Senior Copywriter must be extremely detail oriented, working together with eCommerce partners to uphold Kohlers’s stringent design standards. Designer should be self-sufficient and able to lead small projects on their own with input from creative leadership. RESPONSIBILITIES Key Accountabilities: Support the Design Hub and marketing team to work collaboratively with the eCommerce team to fulfill their strategic needs. Review and correct the global developed assets with the direction of Creative Directors. Collaborate and execute with the brand vision across multiple platforms.

• Provide copywriting and creative support for EC/social media needs

• Support the revision and enhancement work for the global developed localized contents.

• Be part of the team to brainstorm content strategy

• Support larger digital team on general writing needs where suitable as determined by team lead (projects may include kohler.com updates, email, banners, app)

• Prepare and manage retouching and other production needs on own projects

Internal Communication: For internal & partner use only.

• Participate in internal meetings as well as interact with external vendors where needed

• Ensure the level of excellence in all creative work produced and executed is consistent, cohesive and stays on-brand

• Integrate ongoing feedback from Global Creative to ensure designs are aligned with Global standards, while remaining relevant to the local market.

EDUCATION AND EXPERIENCE REQUIREMENTS

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7+years of experience in advertising or an idea-led in-house agency.

Internal Communication: For internal & partner use only