Specialist, Trade Marketing

Join the Ritz-Carlton Yacht Collection: Where Every Voyage is a Symphony of Luxury

Embark on an extraordinary journey with the Ritz-Carlton Yacht Collection, an exquisite extension of the renowned Ritz-Carlton brand, dedicated to redefining ultra-luxury hospitality at sea. As a "Lady or Gentleman" of our esteemed team, you'll be entrusted with the art of delivering the impeccable "Gold Standards" that have made the Ritz-Carlton an epitome of excellence across the globe.

The Essence of Excellence: The Gold Standards

The Gold Standards are the bedrock of the Ritz-Carlton experience, setting us apart in the industry and establishing a legacy of unparalleled service. These standards embody the values and culture that define our brand, and serve as the compass guiding our every endeavor.

The Employee Promise

At The Ritz-Carlton, our Ladies and Gentlemen are the most important resource in our service commitment to our guests. By applying the principles of trust, honesty, respect, integrity and commitment, we nurture and maximize talent to the benefit of each individual and the company. The Ritz-Carlton fosters a work environment where diversity is valued, quality of life is enhanced, individual aspirations are fulfilled, and the Ritz-Carlton Mystique is strengthened.

Join us on a journey where every day is a testament to the highest standard of luxury and service. Apply now and be part of an unparalleled legacy in hospitality.

Job Summary

The Trade Marketing Specialist will ensure the Trade Sales and MICE Sales teams have the materials and information needed to market The Ritz-Carlton Yacht Collection successfully to their travel partners and clients. This position will assist in the development and execution of B2B/B2B2C marketing efforts including but not limited to sales support materials and presentations, trade promotions and communications, monthly newsletters, event activations, training and webinars, and the fulfillment of Consortia and Strategic Account co-op marketing programs.

Essential Functions

• Assist in project management and creative development for sales and marketing materials such as collateral, brochures, direct mail, advertisements, flyers, and emails for trade and corporate meetings and incentive channels.
• Develop and communicate written creative briefs for use by outside agencies, freelancers, or in-house creative teams.
• Evaluate and provide feedback on creative concepts, copy, and executions based on strategic alignment, brand standards, and consumer impact.
• Apply brand knowledge and marketing strategy to assist in drafting trade advertising and sales copy.
• Prepare presentations and marketing collateral for the sales team to utilize during sales calls and webinars.
• Support sales team with the promotion of trainings, webinars, events, speaking engagements, and post-event outreach through external campaigns.
• Collaborate with internal departments such as Hotel Operations, Land Programs, and Reservations to ensure unique selling points (USPs) are incorporated into consumer-facing materials and communications.
• Assist with updating of content and images across Consortia and Strategic Account partner websites.
• Participate in sales and marketing events such as tradeshows, conventions, and conferences, as needed.
• Assist in the ordering of branded logo items for tradeshows and events.
• Assist in administration duties such as accounting, status reports and metric/measurement reporting.
• Conduct consistent competitive analysis and monitor industry trends.
  
  

Competency

Education

• Bachelor’s degree in Marketing, Advertising, or a related field preferred
  
  

Skills & Experience

• Minimum 3 years of experience in marketing or advertising; travel, hospitality or luxury experience a plus
• Excellent writing, editing, and proofreading abilities are required
• Strong communication and interpersonal skills, both written and verbal
• Strong planning capabilities to meet the deadlines required to support sales needs
• Ability to interact with senior leaders and build effective relationships within the company, external stakeholders, and travel partners
• Detail-oriented; exceptional organizational and follow-up skills
• Deadline-oriented; ability to prioritize multiple tasks and complete them on a timely basis – operates with a sense of urgency
• Team player with a positive attitude who works well cross-functionally
• Resourceful, creative self-starter who takes initiative to learn processes and get things done with little supervision
• Proficiency in Microsoft Outlook, Word, Excel, and PowerPoint programs – advanced PowerPoint design and formatting skills a plus
  
  

Work Environment

• Hybrid, working at least two (2) days a week from our downtown Fort Lauderdale office.
• Occasional travel may be required.
  
  

The Ritz-Carlton Yacht Collection is an Equal opportunity, inclusive employer and will consider all applicants for employment with the Company on the basis of merit, competence and qualifications without regard to race, color, religion, sex, national origin, age, disability, veteran status, sexual orientation, or any other category protected by federal, state, or local law.