REPORTS TO: Brand and Performance Marketing Manager
Position Summary
The position will support the Affiliate marketing channel through various executional tasks in support of meeting yearly goals within the Performance Marketing Team. The Affiliate Marketing Specialist will be responsible for managing relationships with affiliate partners, agency management, supporting promotional offers, tracking performance metrics, recruitment of new partners and optimizing campaigns to drive sales and revenue. This position will collaborate with various teams to execute affiliate marketing strategies and ensure program’s success. Strong communication, analytical and organizational skills are essential for this role. The Affiliate Marketing Specialist will report directly to the Brand and Performance Marketing Manager.
Responsibilities
Serve as the primary point of contact with agency partner, ensuring seamless collaboration and alignment with business objectives
Analyze and monitor performance results of the affiliate channel and publisher base
Develop and execute optimizations based on performance results as well as leveraging data insights to identify opportunities for improvement and innovation
Manage day-to-day affiliate program operations
Assess the potential impact of new affiliate partnerships, as well as supporting onboarding and management of new partners
Create channel forecasts to ensure maximum ROAS
Demonstrate the ability to assess and negotiate competitive commission structures
Keep current on industry changes & competition providing recommendations on incremental opportunities
Attend weekly meetings to receive artwork, business updates & promotional details, then communicating back to the channel managers
Responsible for coordinating and submitting all affiliate modeling data
Meet regularly with top publishers contacts to review partnership details
Work closely with the Brand, Design & Copy teams on seasonal & promotional banner needs
Qualifications
Bachelor’s Degree in Marketing, Communication, or related field
2-3 years of Affiliate Marketing experience
Additional performance marketing experience a plus (Paid Search, Paid Social)
High degree of proficiency with Google Workspace (Gmail, Google Sheets, Google Docs, etc.)
Demonstrated collaborative skills and ability to work well within a team
Ability to work in a fast-paced and deadline-oriented environment
Self-motivated with critical attention to detail, deadlines and reporting
Pay/Benefits Information
Actual starting pay is determined by various factors, including but not limited to relevant experience and location.
Subject to eligibility requirements, associates may receive health care benefits (including medical, vision, and dental); wellness benefits; 401(k) retirement benefits; life and disability insurance; employee stock purchase program; paid time off; paid sick leave; and parental leave and benefits.
Paid Time Off, paid sick leave, and holiday pay vary by job level and type, job location, employment classification (part-time or full-time / exempt or non-exempt), and years of service. For additional information, please click here .
AEO may also provide discretionary bonuses and other incentives at its discretion.
About Us
American Eagle Outfitters (NYSE: AEO) is a portfolio of unique, loved and enduring brands with merchandise assortments that consist of high-quality, on-trend apparel, intimates, activewear, accessories, and personal care products.
AEO operates stores in the United States, Canada, Mexico, and Hong Kong, and ships to approximately 80 countries worldwide through its websites. American Eagle and Aerie merchandise also is available at more than 300 international locations operated by licensees in approximately 30 countries.
AEO is an Equal Opportunity Employer and is committed to complying with all federal, state and local equal employment opportunity ("EEO") laws. AEO prohibits discrimination against associates and applicants for employment because of the individual's race or color, religion or creed, alienage or citizenship status, sex (including pregnancy), national origin, age, sexual orientation, disability, gender identity or expression, marital or partnership status, domestic violence or stalking victim status, genetic information or predisposing genetic characteristics, military or veteran status, or any other characteristic protected by law. This applies to all AEO activities, including, but not limited to, recruitment, hiring, compensation, assignment, training, promotion, performance evaluation, discipline and discharge. AEO also provides reasonable accommodation of religion and disability in accordance with applicable law.
Applications will be accepted until the Apply Before date (if applicable), but may be extended based on applicant volume.
JOB INFO
Job Identification 3439
Job Category : Marketing
Posting Date : 2024-07-12T14:44:49+00:00
Job Schedule : Full time
Locations : Pittsburgh, PA, United States
Seniority level
Entry level
Employment type
Full-time
Job function
Marketing and Sales
Industries
Retail, Retail Apparel and Fashion, and IT Services and IT Consulting
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