Specialist, AACU Digital Marketing

Intro

Are you ready to explore a world of possibilities, both at work and during your time off? Join our American Airlines family, and you’ll travel the world, grow your expertise and become the best version of you. As you embark on a new journey, you’ll tackle challenges with flexibility and grace, learning new skills and advancing your career while having the time of your life. Feel free to enrich both your personal and work life and hop on board!

Why you'll love this job

This job is within the Marketing team at American Airlines Credit Union. The role is responsible for developing and delivering digital marketing strategies and tactics designed to meet the organizational goals and objectives, and promote advocacy of the American Airlines Credit Union brand.

What You'll Do

• Work in a collaborative environment to develop year-long digital marketing strategies that support the business goals
• Develop and deploy long-term digital marketing campaigns as well as short-term advertising techniques
• Collaborate with internal and external teams to produce best-in-class promotional, lifecycle and transactional digital marketing experiences which support content strategy and campaign goals
• Work with compliance and advertising agency to develop digital campaign disclosures and deliverables
• Coordinate multi-channel marketing and advertising projects, and develop timelines to successfully implement digital marketing campaigns on-time
• Manage, schedule, design, develop and deploy advertising and member communication on multiple digital marketing channels
• Provide backup and support of the day-to-day deployment of marketing digital systems, including help with content strategy and growing and expanding programs
• Perform other duties as assigned
• The selected candidate will be responsible for ensuring the security and confidentiality of all account and related information which is part of their work and for ensuring that his/her work is in compliance with all applicable laws and regulations including, but not limited to, the Bank Secrecy Act.
  
  

All you'll need for success

Minimum Qualifications- Education & Prior Job Experience

• High school diploma or GED
  
  

Preferred Qualifications- Education & Prior Job Experience

• Bachelor's Degree in Communications, Marketing, or related area, or equivalent work experience
• Digital Marketing training and certifications are desired
  
  

Skills, Licenses & Certifications

• Above average proficiency in Microsoft Office software (e.g., Word, Excel, Access, PowerPoint) gained through either work experience with the software or education and hands-on use of the software
• Working knowledge of Adobe suite products, including but not limited to Illustrator, Photoshop, XD and Acrobat DC
• Experience in the financial industry is helpful
• Strong project management experience
• Experience with content management system, search engine optimization, digital lead generation, and email marketing is helpful
• Knowledge of the principles and practices of effective digital marketing
• Ability to demonstrate above average organizational, oral and written communications skills
• Ability to demonstrate excellent problem solving skills and capacity for strong attention to detail
• Ability to accept ownership, responsibility and accountability for functional obligations, managing multiple projects, meeting deadlines, and adapting to a changing environment
• Ability to perform in a fast paced environment, handle multiple tasks, and function as an integral part of a team
• Ability to build and maintain positive business relationships across multiple departments and levels of leaders
• Ability to work independently with minimal supervision and be self-managed
• Ability to adjust work schedule and work additional hours as necessary to support operational needs
• Ability to maintain satisfactory performance and attendance
• Ability to pass applicable American Airlines and Credit Union pre-hire compliance checks
  
  

What You'll Get

Feel free to take advantage of all that American Airlines has to offer:

• Travel Perks: Ready to explore the world? You, your family and your friends can reach 365 destinations on more than 6,800 daily flights across our global network.
• Health Benefits: On day one, you’ll have access to your health, dental, prescription and vision benefits to help you stay well. And that’s just the start, we also offer virtual doctor visits, flexible spending accounts and more.
• Wellness Programs: We want you to be the best version of yourself – that’s why our wellness programs provide you with all the right tools, resources and support you need.
• 401(k) Program: Available upon hire and, depending on the workgroup, employer contributions to your 401(k) program are available after one year.
• Additional Benefits: Other great benefits include our Employee Assistance Program, pet insurance and discounts on hotels, cars, cruises and more
  
  

Feel free to be yourself at American

From the team members we hire to the customers we serve, inclusion and diversity are the foundation of the dynamic workforce at American Airlines. Our 20+ Employee Business Resource Groups are focused on connecting our team members to our customers, suppliers, communities and shareholders, helping team members reach their full potential and creating an inclusive work environment to meet and exceed the needs of our diverse world.

Are you ready to feel a tremendous sense of pride and satisfaction as you do your part to keep the largest airline in the world running smoothly as we care for people on life’s journey? Feel free to be yourself at American.