Social Media & Video Analyst

Job Description

We are seeking a highly motivated and detail-oriented Social Media & Video Analyst to join our Editorial Data team. The ideal candidate will have a passion for social media, data analysis, and strategic insights. You will be responsible for monitoring, analyzing, and reporting on our on-site video content, and social media traffic and platforms to help optimize our online presence and drive engagement.

Responsibilities

Responsibilities and Duties:

• Analyze social media performance metrics to understand audience trends, behavior, and content preferences.
• Provide actionable insights and recommendations to enhance content effectiveness and ROI.
• Prepare and deliver regular reports on social and video performance, including audience growth, engagement, conversion metrics and content performance.
• Create digestible dashboards and trackers, and clearly present data for the team and stakeholders.
• Use analytics tools to track and report on social media KPIs and on-site video metrics and set up benchmarks.
• Provide insights and recommendations for improving social media content and campaigns.
• Conduct competitive audits and analysis to benchmark our social presence against industry standards and competitors.
• Stay informed about industry trends, platform updates, and competitive landscape developments in social media marketing.
• Collaborate with cross-functional teams to provide reporting and data-driven recommendations for content strategies.
  
  

Qualifications

Qualifications:

• Bachelor's degree in Marketing, Communications, Data Science, or a related field.
• Proven work experience as a Social Media Analyst, Data Analyst, or similar role.
• Knowledge of social media analytics (Facebook Insights, Dash Hudson, ListenFirst, YouTube Analytics, Tubular, Social Content Ratings, etc.).
• Experience conducting analyses to optimize social media content and campaigns, as well as platform best practices, industry trends and audience consumption habits.
• Excellent analytical and reporting skills.
• Ability to interpret large amounts of data and to multi-task.
• Strong written and verbal communication skills.
• Knowledge of online marketing strategies and marketing channels.
  
  

Preferred Skills:

• 1-3 years of experience in data analytics at a consumer-facing company; a background in a media-related business is a plus.
• Experience with social media platforms and analytics tools (e.g., Google Analytics, Facebook Insights, Twitter Analytics, Hootsuite, Dash Hudson, etc.).
• Advanced proficiency in Excel and data visualization tools.
• Creative thinker with attention to detail.
  
  

The base salary for this role is between $64-$75k The base pay offered is dependent upon many factors, such as: transferable skills, work experience, business needs and market demands. The base pay is subject to change and may be modified in the future.

This is a position covered under the Writers Guild of America, East, Collective Bargaining Agreement.

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or protected veteran status.