Social Media Manager - Breastfeeding/Women's Health

At Legendairy Milk®, we provide organic herbal products and education geared toward pregnancy, birth, baby and breastfeeding. If you are passionate about supporting new and expectant parents and their little ones as they navigate this new chapter in their lives, we want to hear from you!

We are seeking a creative and passionate Social Media Manager/Content Creator to join our high performing brand marketing team. This position will be responsible for ideating, developing, and executing content across all Legendairy Milk social platforms with an emphasis on video content. The ideal candidate should live and breathe social media marketing, trends, and is adept at leveraging digital platforms to engage and educate diverse audiences.

Responsibilities:

• Build compelling narratives that position Legendairy Milk as a go-to destination for breastfeeding education and lactation support, to ultimately connect moms with our product, brand, and vision.
• Interpret brand pillars, company goals, and creative campaigns to develop content strategy across all organic social media and review platforms on a monthly and yearly basis to ensure results.
• Create, schedule, and manage content, including UGC and collaborations, for all organic social platforms based on marketing, seasonal, and new product priorities that embodies our brand and visual aesthetic.
• Grow our platform followers, build community, and engage partners and influencers in a way that leads to an improvement in brand favorability and trust.
• Responsible for but not limited to photography, videography, copy, content writing (short and long form) in addition to content creation.
• Develop original content for lactation education and work with appropriate team members to bring to fruition.
• Identify top-performing UGC content across social platforms to be reposted on owned channels.
• Identify new opportunities to test and iterate on Legendairy Milk's existing video content formats.
• Utilize and report on data analytics/metrics to assess and further optimize performance.
• Assist with social media send-outs/giveaways/surprise-and-delight moments.

Requirements:

• Must have breastfeeding knowledge
• 1-3 years in social media marketing for a DTC brand or retailer with proven work experience growing and engaging followers.
• Hands-on experience in content management, managing a social media calendar, and developing social marketing strategies that are native to each channel, and that can deliver tangible results.
• Demonstrated experience with Instagram, Facebook, TikTok, Twitter, LinkedIn, Pinterest, and YouTube, and their respective content best practices.
• Social Media copywriting experience for a DTC retailer or e-commerce brand.
• Ability to deliver high-quality creative content and possess videography and editing skills for socially native content
• Experience using insights and strategic thinking to shape priorities
• Maintains high standards for ensuring accuracy and relevancy
• High level of initiative and positive approach
• Ability to create and revise projects quickly
• Strong organizational skills to manage projects and stay on timelines
• High level of creativity and problem-solving
• Have a passion for or experience in the health and wellness industry
• Position is based at our HQ location in Austin, TX and will require a minimum of 3 days onsite weekly.

What you bring:

• Self-starter with strong organizational skills who can work independently and collaboratively on multiple projects with your social media manager counterpart and internal teams.
• High attention to detail with excellent organizational and project management skills with the ability to prioritize tasks.
• Strong problem solver who knows how to ask the right questions, build hypotheses and prove or disprove with data insights.
• Strong written & verbal communication skills.
• You adjust easily to the constantly evolving needs of a company in growth mode.
• You thrive on giving and receiving constructive feedback in service of doing great work.
• Genuine passion for organic social media and innovation.