Social Media Manager

Who You Are

The Social Media Manager will play a pivotal role in weekly content creation, community management, and ambassador outreach for the gaming community. This position is instrumental in accelerating the brand vision within the gaming community for That’s it. across various social media platforms, including but not limited to Instagram, TikTok, Discord, Twitch, X, and YouTube. The ideal candidate will also have proficiency in product photography and video content creation.

What You’ll Do

You're a highly motivated and creative individual with a passion for connecting with current and potential fans of That's it. In this role, you will actively engage with the gaming community and launch a new Energy That’s it. Product line across gaming focused social channels. The individual in this role will oversee the company’s social media accounts, focusing on organic content, community engagement, ambassador/influencer outreach, and brand management. 

Key Responsibilities

• Orchestrating the day-to-day execution of social media activities, including content posting and community management.
• Customizing content for the gaming community and strategies for each platform, taking into account the preferences and behaviors of each platform.
• Take ownership of the content calendar and collaborate with the design team to develop visually compelling content.
• Growing the followers and engagement rate across social channels and setting quarterly goals for each
• Cultivating relationships with gaming industry influencers, media contacts, and customers through social media interactions.
• Implementing a monthly content editorial calendar and regular social publishing schedule to organize content and strategize timely marketing and PR campaigns.
• Establishing and fostering our ambassador fan program across social channels as well as Email.
• Amplifying PR coverage across relevant social channels
• Staying current on social trends, pop culture, platform updates, competitors, and best practices to ensure our social media efforts remain current and effective.
• Collaborating closely with creative and advertising counterparts to align strategies and messaging.
• Analyzing performance metrics on a weekly basis and offering optimization recommendations based on data insights.

What You’ll Need

• 4+ years of experience in social media and content creation, specifically targeting the gaming community.
• Experience across Discord, You Tube and Twitch preferred.
• Bachelor’s degree in marketing, advertising, public relations, or communications.
• Proficiency in understanding pop culture, emerging trends, and best practices across various social media platforms.
• Excellent content creation skills, both photography and video, with knowledge creator tools such as Canva, Audacy, Adobe, CapCut, etc)
• A customer-first mindset, responding to dm's and comments in a thoughtful and timely manner
• Familiarity with social media management/listening tools (i.e Hootsuite, Sprout Social, etc)
• Demonstrated ability to leverage social media to drive conversion, sales, and awareness and growth.
• Ability to work independently and collaboratively.
• Meticulous attention to detail and a proactive, self-starter mindset.
• Capacity to meet tight deadlines and manage multiple marketing campaigns simultaneously.
• Results-driven with a focus on achieving KPIs and continually optimizing campaigns.
• Passion for the healthy food and beverage categories is a plus.