Social Media Manager

Suja Life is an organization dedicated to advancing the health and well-being of individuals and communities. We believe that clean, organic, and natural ingredients have the power to enrich lives. Our products are more than beverages; they represent a commitment to vibrant, healthy living. With your strategic leadership, Suja Life aims to become truly industry leading, and this role will be the visionary for the creative ideas that bring our brands (Suja Organic, Vive Organic and more to come!) to life.

Job Description:

Suja Life is seeking a dynamic and experienced Social Media Manager to oversee the organic social media strategy for our two prominent brands, Suja Organic (@lovesuja) and Vive Organic (@Vive_Organic). The ideal candidate will be responsible for managing a team of two reports, executing social media campaigns across various platforms, and ensuring the growth of reach and engagement for both brands.

Responsibilities:

Social Media Management/ Strategic Planning:

• This role will be laser focused on hitting our key KPIs, expanding our reach, impressions and engagement rate. They are expected to create viral moments and constantly get onto our target audiences FYP.
• Lead the development and execution of innovative, high-quality social media strategies to elevate brand engagement for Suja Organic and Vive Organic, consistently surpassing performance metrics and staying ahead of industry trends.
• Develop and implement a comprehensive social media strategy to enhance brand visibility, engagement, and loyalty. Manage and execute unique social strategy on platforms such as Instagram, TikTok, Facebook, LinkedIn, YouTube, Pinterest, and TikTok.
• Develop and maintain a cohesive and effective social media calendar for both Suja Organic and Vive Organic brands. Collaborate with the marketing team to align social efforts with overall brand objectives.

Team Leadership:

• Supervise and lead a team of two social media associates (one per brand).
• Provide guidance, feedback, and support to ensure the team's success in achieving organizational goals.
• Establish relationships with social media influencers and creators to develop a strong network to build the brands.

Community Management:

• Foster a positive and interactive online community for Suja Organic and Vive Organic
• Oversee community management activities, including responding to comments, messages, and engaging with the audience across all social platforms both on brand-owned channels and external channels to generate conversation.
• Report any key learnings, consumer trends to the team for quality control and innovation opportunities.
• Analytics and Reporting:
• Define KPIs that represent a successful social strategy.
• Regularly analyze and report on social media performance, providing insights into key metrics such as reach, engagement, and conversions.
• Present monthly and annual reports to showcase the effectiveness of social media efforts and propose recommendations for improvement

Trend Monitoring:

• Be a leader in the space by staying informed on industry trends, cultural events, and social media developments to optimize and stay relevant on each platform.
• Utilize insights to predict emerging trends and develop strategies to capitalize on new opportunities.

Requirements:

• Bachelor's degree in Marketing, Communications, or a related field.
• 5-7 years of experience in social media management.
• Strong leadership and team management skills.
• In-depth knowledge of various social media platforms and their best practices.
• Demonstrated ability to develop and execute successful social media strategies.
• Proficient in social media analytics and reporting tools.
• Creative thinking and ability to adapt to evolving social media trends.
• Excellent communication and interpersonal skills to present findings to leadership team.

If you are passionate about organic products, have a track record of social media success, and thrive in a dynamic work environment, we invite you to apply for this exciting opportunity as the Suja Organic Social Media Manager. Join us in making a positive impact on the world through the power of organic living.