Social Media Manager
About the Role
In this role you will develop a strategic plan to maintain brand equity and gain market share, which requires a comprehensive understanding of the individual brand, its target market, and the brand's overall vision and direction.
What You'll Do
- Plan, implement, and execute successful marketing programs (including brand strategic planning, pricing, promotion)
- Contribute and help drive the annual brand planning process
- Set brand planning calendar, coordinates cross functional activities and planning processes, manages timelines, and ensures timely completion of all deliverables
- Lead the development of strategies and objectives for building and executing year-round brand engagement through partnerships, social media, and other marketing vehicles
Who You Are
- Sharp analytical skills and great attention to detail
- Possess a strong understanding of trends and an ability to quickly respond to customers shopping trends
- Creativity and an ability to produce innovative and original ideas
- Ability to work in and drive a dynamic and fast paced team, and pivot as needed
- Ability to manage and allocate budgets is a key requirement
- Ability to assess relatively complex situations and analyze data to make judgments and recommend solutions
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Seniority level
Mid-Senior level -
Employment type
Full-time -
Job function
Marketing -
Industries
Retail
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