Social Media Manager

Adecco Creative and Marketing is recruiting a passionate and creative Social Media Manager to assist with storytelling for our educator audiences on social media channels. Reporting to the Director of Social Media Content, you will play a key role in supporting the creation and execution of Scholastic’s content calendar, collaborating with cross-functional teams, and contributing to the overall success of Scholastic’s social media initiatives.

What You'll do:

• Implement social media content strategies set by the Director of Social Media, ensuring alignment with inter-department goals, the clients core literacy mission, and audience needs.
• Participate in planning sessions for new ideas and campaigns.
• Assist in strategic social media projects, such as entering new social media channels or key campaigns, occasionally taking the lead.
• Coordinate with the Paid Social team to integrate paid support into organic social strategies.
• Tailor content for diverse platforms, leveraging the unique strengths of each to drive site traffic, awareness, and engagement for our clients programs.
• Translate social media strategies into well-thought, descriptive creative briefs.
• Produce copy and messaging for new social assets and posts.
• Work with the social analytics team to measure and translate content performance into actionable future strategies.
• Assist in setting goals based on past performance and internal partner priorities.
• Stay up-to-date on current and emerging social media trends, ideating on ways they can be incorporated into Scholastic business goals.
• Serve as a knowledge leader for current and emerging social platforms, understanding best practices and ways to drive Scholastic goals.
• Provide guidance and support for social technologies (e.g., live-streaming, video recording).

Qualifications:

• Passionate about books, reading, and spreading literacy worldwide.
• 4+ years of experience in social media and/or marketing specifically in the education or children's media sector.
• Experience in education, children’s media, or entertainment
• Experience working on the social content strategy and brand voice of a multifaceted organization across various social media platforms (Facebook, Instagram, Twitter, LinkedIn, YouTube, Pinterest, TikTok).
• Proven track record of implementing successful organization-wide social media content strategies.
• Fluent with social media management technology, such as Sprinklr (or similar), and workflow systems such as Airtable.
• Strong verbal and written communication skills with the ability to engage varied audiences. Grammar enthusiasts are welcome.
• Knowledge of applying data-driven insights to content strategy, development, and continuous improvement.
• Expertise in a wide range of social media content formats (written, video, static images). Bonus points for video and photo editing skills.
• Highly proficient in decision-making, prioritizing, and problem-solving.

We are excited to find a candidate who can bring their enthusiasm for literacy and social media to our client, driving innovative content and engaging diverse audiences. If you meet these qualifications and are ready to make an impact, we would love to hear from you.