Brand and Product Manager for Supplement E-commerce Company

Job Description

While Chai Vision serves as the overarching entity, Lifepro Fitness is the primary brand actively seeking new team members.

Role details: Please note: you must be able to overlap with EST hours

Start date: ASAP

Anticipated hours per week: 10-12 hours

Contract: Open-ended contract based on the needs of the business, with the possibility of transitioning to full-time employment. Full-time employment is contingent upon business needs and mutual agreement between the contractor and the company.

Interview process:

• 30 min screening
• 30 min call with Hiring Manager
• 30 min call with owners
  
  

We are seeking a dynamic and experienced Brand and Product Manager with a strong background in the supplement industry. The ideal candidate will be passionate about nutrition and health, possessing a deep understanding of dietary supplements. They will be responsible for fostering and managing relationships with social media influencers, as well as securing affiliate partnerships to enhance brand visibility and drive sales. Additionally, the candidate will utilize their marketing expertise to represent our brand on all social media platforms. This candidate should have a strong working knowledge in technology, be a self-starting “go getter”, and comfortable being the forerunner of this brand.

Key Responsibilities:

• Relationship Management:
• Cultivate and maintain strong relationships with social media influencers, nutritionists, and other relevant industry stakeholders.
• Collaborate with influencers to develop engaging content that highlights the benefits of our products and resonates with our target audience.
• Negotiate and manage affiliate partnerships to expand brand reach and drive sales.
• Brand Representation:
• Represent the brand on social media, doing lives, and interacting effectively with customers, communicating our brand message and showcasing our product offerings.
• Engage with industry professionals, prospective customers, and partners to build brand awareness and generate leads.
• Stay updated on industry trends, competitor activities, and consumer preferences to inform marketing strategies and product development.
• Marketing Strategy:
• - Collaborate with the marketing team to develop comprehensive marketing strategies that align with brand objectives and target audience preferences.
• - Utilize market research and consumer insights to identify new opportunities for product positioning, messaging, and promotion.
• - Develop and implement promotional campaigns, contests, and partnerships to drive brand engagement and customer acquisition.
• Finance management
• Be able to motivate sales and financial metrics
• Comfortable forecasting sales and profit for the coming months
• Technical skills:
• Proficiency in amazon seller central is a plus
• Strong technical skills is essential, specifically in Tik Tok Shop and Shopify
• Strong proficiency in google suite and google sheet formulas
  
  

Qualifications:

• Bachelor’s degree in Marketing, Business Administration, or a related field
• 3+ years of experience in product and brand management, preferably in the supplement or
  
  

health industry

• Proven track record of successful product launches and affiliate program management
• Experience in hosting live streaming events and engaging online audiences
• Strong understanding of market dynamics and consumer behavior
• Excellent organizational and time-management skills
• Ability to work collaboratively with cross-functional teams
• High level of proficiency in Google suite and marketing software
• Ability to travel as needed for events and meetings with influencers
• Demonstrated ability to achieve and exceed marketing and product development KPIs
  
  

Expectations when transitioning to full time:

Business Vision and Mission

Vision: To empower individuals to achieve their Gut health and wellness goals through

high-quality, innovative supplements.

Mission: To provide our customers with premium, science-backed Gut Health supplements that

enhance their well-being and support their journey towards a healthier lifestyle.

Role Profile: Brand and Product Manager

Scorecard (KPIs):

• Build and manage an affiliate program generating $2,000,000 in annual revenue
• Increase market share by 15% within the 2nd year
• Achieve a customer satisfaction rating of ≥ 90%
• Launch 3 successful live streaming events per week
• Maintain a product return rate below 1%
• Launch 3 new products annually
• Achieve annual sales revenue of $2 million+
• Maintain a gross profit margin of ≥ 40%
• Secure 10 influencer/creator partnerships weekly
• Grow email subscriber list by 25%
• Increase website traffic by 30%
• Achieve a 25% growth in repeat customers
• Launch 3 new marketing campaigns per quarter
• Achieve a conversion rate of ≥ 3% from live streaming events
• Increase organic search traffic by 25%
• Secure placement in top 5 supplement review websites
• Implement sustainability initiatives reducing carbon footprint by 15%
• Achieve a 15% increase in online sales conversion rate
• Develop 15+ strategic partnerships with health influencers
• Ensure 100% compliance with health and safety regulations

What Success Looks Like:

A successful Brand and Product Manager will lead the charge in both product development and

brand management for our supplement e-commerce company. This involves building and

managing a robust affiliate program that generates $2,000,000 in annual revenue while driving

customer engagement and satisfaction. Achieving a customer satisfaction rating of ≥ 90% and

maintaining a product return rate below 1% are critical markers of success.

The manager will drive innovation by launching three new products annually and conducting

three successful live streaming events per week. Marketing efforts should result in a 25%

increase in brand awareness and a 30% rise in website traffic. Building strong relationships with

suppliers, influencers, and retail partners is essential, aiming to secure fifteen influencer

partnerships annually and achieving a 25% growth in repeat customers. Success also involves

increasing market share by 15% within the 2nd year and maintaining a gross profit margin of ≥

40%.

Primary Activities:

• Brand Strategy Development: Develop and implement effective brand strategies to increase
  
  

market presence and customer loyalty.

• Affiliate Program Management: Build and manage a comprehensive affiliate program,
  
  

targeting $2,000,000 in annual revenue.

• Live Streaming and Events: Plan, execute, and host live streaming events to engage
  
  

customers and drive sales.

• Product Development: Oversee future the entire product development process from concept
  
  

to launch, ensuring timely delivery and adherence to quality standards.

Regular Work Activities:

• Develop detailed product specifications and formulations.
• Manage relationships with suppliers and manufacturers.
• Coordinate product testing and quality assurance processes.
• Conduct competitive analysis and market research.
• Create and oversee marketing campaigns across various platforms.
• Monitor and analyze brand and product performance metrics.
• Develop and maintain relationships with influencers and brand ambassadors.
• Oversee social media content creation and engagement strategies.
• Collaborate with product development to ensure brand consistency.
• Conduct market research to stay updated on trends and competitor strategies.
• Ensure all marketing activities comply with health and safety regulations.
• Manage brand communications and public relations efforts.
• Coordinate with the sales team to align brand strategies with sales goals.
• Develop promotional materials and content for marketing campaigns.
• Monitor customer feedback and address concerns promptly.
• Implement sustainability initiatives within marketing strategies.
• Track and report on the effectiveness of marketing campaigns.
• Maintain and grow the company's email subscriber list.
• Optimize the website for better user experience and higher conversion rates.
• Secure media features and manage press releases.
• Analyze customer data to identify and act on insights for improving brand performance.
• Develop training materials and conduct training sessions for affiliate partners.
• Plan and execute product launch events.
• Manage product pricing strategies.
• Ensure timely updates and communication with stakeholders.

Key Skills:

• Strong project management skills
• Excellent communication and interpersonal skills
• Proficiency in social media marketing and content creation
• In-depth knowledge of affiliate marketing strategies
• Ability to host and engage in live streaming events
• Creative problem-solving abilities
• Strong analytical and strategic thinking
• Experience in influencer and brand ambassador management
• Knowledge of regulatory compliance in the supplement industry
• Proficiency in using marketing analytics tools