Since 1991, Coyuchi has been a leader in crafting organic linens–producing products using the most environmentally responsible methods possible. Since then, we continue to inspire the industry by focusing on the soil from which it all starts. Striving to have our fibers grown on land that is farmed in its most natural state, so we can make the smallest impact on the Earth, as we create comfort.
Coyuchi is a multi-channel retailer with a growing digital presence online at Coyuchi.com, a store in Point Reyes Station and a robust wholesale business.
About the Role
Coyuchi is looking for an experienced Marketing Manager that is passionate about social platforms and will be responsible for growing and managing the brand's social media footprint across META, TIK TOK, Pinterest and other platforms. As the Social Media Manager you will be creating and implementing a comprehensive social media strategy and crafting engaging and informative content with images, video, graphics and copy that align with our brand and marketing strategies. The ideal candidate enjoys getting involved at every level and is excited to work for a brand with deep roots and a rich story to tell.
Can identify relevant social and ecommerce industry trends for in the moment content creation opportunities.
Has a good grasp of the nuances of marketing within the home and wellness categories
Lead monthly reporting + key insights and execute campaign-specific reports.
Engage 1 on 1 with the consumer community to generate brand love and loyalty.
Identify and cultivate impactful influencer relationships, unlocking new audiences, enhancing brand credibility, and fueling social commerce success
You will be Responsible for
Plan and execute monthly content strategy across multiple social media platforms, primarily Instagram, Facebook, TikTok and Pinterest
Develop detailed briefs outlining campaign goals, key messages, content pillars, platforms, tone of voice, and desired visuals.
Strong copywriter who knows how to generate copy that is unique to the brand voice and campaigns and optimized across all social platforms based on role of the platform (top of funnel, conversion)
Test USP and build on insights to further audience engagement
Develop plans and tactics to grow TikTok, Facebook, Instagram etc. community and followers
Partner with E-Com and Marketing teams to ensure all story-telling is consistent and reflective of seasonal strategies and selling priorities
Partner with Brand Marketing and PR to drive awareness and brand buzz and create content with Influencers and Creators partners
Leverage UGC content to enhance brand storytelling and affiliation
Managing and executing our content calendar across all social media pages on a daily / weekly basis
Ideate and create content for social platforms
Aggregate data to report on social media performance for internal use
Execute campaigns with efficiency on time
What We're Looking For
5+ years' experience in social media management with strong growth results
Strong experience managing and growing social media communities across multiple platforms (e.g., Instagram, Facebook, TikTok, Pinterest).
Deep understanding of the unique nuances of each platform and the ability to create engaging and effective content tailored to each audience.
Creative eye towards elevated design, trends, style and color
Proven ability to collaborate cross-functionally, organized and excellent communicator
Social photography skills, Figma and Adobe a plus
Experience creating engaging organic and paid social media content
Strong communication and interpersonal skills to build and maintain positive relationships with partners.
Bachelor's Degree in Marketing or related field
Full compensation packages are based on candidate experience and certifications.
Pay Range
$90,000—$110,000 USD
Seniority level
Mid-Senior level
Employment type
Full-time
Job function
Marketing and Sales
Industries
Technology, Information and Internet
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