Social Media & Influencer Manager
Social Media & Influencer Manager
VitaMina Labs
United States
See who VitaMina Labs has hired for this role
Company Overview: At Zena, we empower healthier lifestyles through premium supplements that enhance wellness and vitality. As a dynamic leader in the health and wellness industry, our rapidly growing team is committed to high-quality products that promote overall health and well-being. Zena Nutrition | Nutrient-Rich Supplements
Responsibilities:
Social Media Strategy & Execution:
- Develop and execute a cohesive social media strategy that includes both organic and paid media across platforms (Tik Tok, Instagram, Facebook, and YouTube).
- Develop and create engaging and relevant content that supports our brand story-telling and key messages that attract new followers and engages with the brand.
- Community Engagement: Monitor and respond to social comments, re-share mentions, tap into relevant conversations from other brands or topical posts, etc.
Influencer Strategy & Execution:
- Develop and implement influencer marketing strategies that align with overall brand marketing goals.
- Identify, build and manage relationships with influencers and content creators across social media channels. Conduct outreach and negotiate partnerships ensuring mutually beneficial agreements.
- Plan and manage influencer campaigns from concept to execution, including campaign brief development, budget management, and performance tracking.
- Work with influencers to create authentic and engaging content that resonates with the target audience.
Digital Campaign Management:
- Plan and execute integrated digital campaigns that incorporate social media and influencer partnerships efforts to support product launches and promotions.
Analytics and Reporting:
- Use analytics tools to track campaign performance and adapt strategies based on data insights to optimize reach and engagement.
Budget Oversight:
- Manage budgets for digital marketing campaigns, ensuring efficient use of resources and high ROI.
Trend Monitoring:
- Stay abreast of the latest trends in digital marketing, including emerging social trends, media platforms and technologies, and adapt strategies accordingly.
Affiliate Marketing:
- Oversee the identification and management of brand ambassadors and affiliates to enhance the brand’s visibility. Knowledge of affiliate marketing platforms is a plus (e.g., Impact, Grin).
Qualifications:
- Bachelor’s degree in Marketing, Communications, Business Administration, or related field.
- Minimum of 5 years’ experience in both social media management and influencer marketing. Affiliate marketing knowledge and experience is a plus.
- Demonstrated experience designing and implementing successful social and influencer campaigns.
- Strong understanding of current social and influencer strategy, trends, best practices and metrics.
- Experience with social media platforms, tracking and planning platforms (e.g., Sprout Social, Hootsuite, Later), SEO, and Google Analytics
- Experience and ability to create content as needed:
- Experience with select design platforms a plus (e.g., Canava, Photoshop).
- Ability to edit videos into short video clips and reels, with text or graphic overlays as needed.
- Experience in CPG, with experience in health and wellness, personal or food & beverage.
- Excellent verbal and written communication skills.
Brand Ambassador, Digital Content Creator, Content Influencer, Social Media Specialist, Social Media Strategist, Social Media Marketer, Influencer Marketer, Digital Influencer
-
Seniority level
Mid-Senior level -
Employment type
Full-time -
Job function
Marketing, Advertising, and Art/Creative -
Industries
Social Networking Platforms, Manufacturing, and Food and Beverage Retail
Referrals increase your chances of interviewing at VitaMina Labs by 2x
See who you knowGet notified about new Social Media Manager jobs in United States.
Sign in to create job alertSimilar jobs
People also viewed
-
Manager, Product Marketing
Manager, Product Marketing
-
Growth Marketing Manager, New Products
Growth Marketing Manager, New Products
-
Email Marketing Manager
Email Marketing Manager
-
Marketing Manager
Marketing Manager
-
Brand Manager
Brand Manager
-
Associate Brand Manager
Associate Brand Manager
-
Social Media Manager
Social Media Manager
-
Lead Product Marketing Manager, Consumer
Lead Product Marketing Manager, Consumer
-
Marketing Director
Marketing Director
-
Content Marketing Manager
Content Marketing Manager
Looking for a job?
Visit the Career Advice Hub to see tips on interviewing and resume writing.
View Career Advice Hub