Social Media & Influencer Manager

Company Overview: At Zena, we empower healthier lifestyles through premium supplements that enhance wellness and vitality. As a dynamic leader in the health and wellness industry, our rapidly growing team is committed to high-quality products that promote overall health and well-being. Zena Nutrition | Nutrient-Rich Supplements

Responsibilities:

Social Media Strategy & Execution:

• Develop and execute a cohesive social media strategy that includes both organic and paid media across platforms (Tik Tok, Instagram, Facebook, and YouTube).
• Develop and create engaging and relevant content that supports our brand story-telling and key messages that attract new followers and engages with the brand.
• Community Engagement: Monitor and respond to social comments, re-share mentions, tap into relevant conversations from other brands or topical posts, etc.

Influencer Strategy & Execution:

• Develop and implement influencer marketing strategies that align with overall brand marketing goals.
• Identify, build and manage relationships with influencers and content creators across social media channels. Conduct outreach and negotiate partnerships ensuring mutually beneficial agreements.
• Plan and manage influencer campaigns from concept to execution, including campaign brief development, budget management, and performance tracking.
• Work with influencers to create authentic and engaging content that resonates with the target audience.

Digital Campaign Management:

• Plan and execute integrated digital campaigns that incorporate social media and influencer partnerships efforts to support product launches and promotions.

Analytics and Reporting:

• Use analytics tools to track campaign performance and adapt strategies based on data insights to optimize reach and engagement.

Budget Oversight:

• Manage budgets for digital marketing campaigns, ensuring efficient use of resources and high ROI.

Trend Monitoring:

• Stay abreast of the latest trends in digital marketing, including emerging social trends, media platforms and technologies, and adapt strategies accordingly.

Affiliate Marketing:

• Oversee the identification and management of brand ambassadors and affiliates to enhance the brand’s visibility. Knowledge of affiliate marketing platforms is a plus (e.g., Impact, Grin).

Qualifications:

• Bachelor’s degree in Marketing, Communications, Business Administration, or related field.
• Minimum of 5 years’ experience in both social media management and influencer marketing. Affiliate marketing knowledge and experience is a plus.
• Demonstrated experience designing and implementing successful social and influencer campaigns.
• Strong understanding of current social and influencer strategy, trends, best practices and metrics.
• Experience with social media platforms, tracking and planning platforms (e.g., Sprout Social, Hootsuite, Later), SEO, and Google Analytics
• Experience and ability to create content as needed:
• Experience with select design platforms a plus (e.g., Canava, Photoshop).
• Ability to edit videos into short video clips and reels, with text or graphic overlays as needed.
• Experience in CPG, with experience in health and wellness, personal or food & beverage.
• Excellent verbal and written communication skills.

Brand Ambassador, Digital Content Creator, Content Influencer, Social Media Specialist, Social Media Strategist, Social Media Marketer, Influencer Marketer, Digital Influencer