Social Media & Design Manager

Social Media & Design Manager

The Social Media & Design Manager will work alongside the Lucas Oil Indianapolis Raceway Park, Gainesville Raceway and In-N-Out Burger Pomona Dragstrip Marketing and Operations staff

.Between the three NHRA-owned facilities (Lucas Oil Indianapolis Raceway Park, Gainesville Raceway, and In-N-Out Burger Pomona Dragway, we host over 250 days of track activity. This year’s schedule includes popular events such as the U.S. Nationals, NASCAR T-Sport 200, and the NHRA Gatornationals as well as many other exciting events. In addition to our dragstrips, we host a number of other events across our three properties that vary from our oval track in Indianapolis, IN to our road course in Gainesville, FL

.This position is based at the Lucas Oil Indianapolis Raceway Park office which is located at 10267 East U.S. Hwy 136, Indianapolis, IN 4623

4Due to the nature of our schedule and track activity, you must be able to work event weekends and holidays throughout the entire event schedule

.
PRIMARY RESPONSIBILITIE

• S:Lead in the creative development for digital (web, email, social) and traditional (television, radio, print) communication channels along with event logos and brandin

g.Lead in design of promotional materials such as flyers and posters for select events at the venu

e.
Content capture for future event marketing effo

rts
Represent the NHRA and IRP at various networking events and participate in other community events, as defined by t

he .
Oversees the digital platforms (web, social, email marketing, etc.) for the three NHRA-owned properties (Lucas Oil Raceway in Indianapolis, Gainesville Raceway, In-N-Out Burger Pomona Dra

gway)
Control Social Media efforts for all tracks, including paid and organic

posts.
Manages the digital content development schedule, creation, and execution for each of the three NHRA-owned

tracks.
Responsible for daily updating of each of the NHRA-owned track w

ebsites.
Charged with the tracking and reporting of digital analytics, relating to each of the track websites and social media platforms for the NHRA-owne

d tracks.
Develop social influencer database to help drive organic conv

ersations.
Work in coordination with third-party promoters at each of the NHRA-owned facilities to develop a content schedule that promotes each of the various events at the NHRA-owned

facilities.
Follows the latest digital and social trends and techniques, as it relates to the various digital platforms for the NHRA-owned facilities to update and stay on-track with the various digital adjustments that take place througho

ut the year.
Work with the General Manager along with colleagues to develop the Annual Digital Marketing Budget, along with Capital and Staffing

requisitions.
Maintains a high degree of accuracy, timeliness, and consistenc

y in all work.
MINIMUM SKILLS / EXPERIENCE / EDUCATIO

N REQUIREMENTS:
At least four-years of post-high school education (College, Technical School, Voca

• tional Training)Minimum of 2-3 years prior social media experience required; sports experience and motorsports knowledge is preferred. Minimum of 1 year of previous Digital Marketing Experience required (Web, Database, So

cial experience)
Str

ong design skills
Detailed oriented and e

xtremely organized
Excellent oral and written c

ommunication skills
Confident presence when speaking in front

of groups of people.
Strong computer skills including Microsoft Excel, Social Media platf

orms, Adobe Photoshop
Able to provide great service with enthusiasm & energy throu

ghout a workday/event.
Able to work a flexible schedule including long workdays, nights, w

eekends & holidays.
Ability to work

under time constraints.
Strong written and

• oral communication skillsConsiderable knowledge of marketing and communication principals,
• practices, and techniquesExperience with writing pres

s releases highly desired

PERSONAL CHARACTERISTICS:Passion for great

service and great finance!

High integrity and honestyE

njoys being around people.High achievement: gets it done, do

ne well, and done on time.

High energy and positivityStrong pers

onal presence and charisma

Strong service orientationWell organi

zed, strong follow-

throughTimely and accurateLove of learning - interested in learning about motorsports, busine

ss, people, and ticket

ing.
PHYSICAL REQUIREMENTS:Able to

work at a computer all dayAbility to t

alk on the phone as needed.Ab

ility to lift up to 20 lbs.Ability to travel via air

or car as needed to races.Must be able to work in an outdoor environment in v

ariable we