Social Media Coordinator

Who we are:

Informa Markets, a division within Informa, creates global platforms for industries. We organise over 500 large-scale branded and transaction-oriented events in 14 specialist markets. These are typically not-to-be-missed annual events where buyers and sellers build relationships, see and show products, and do business.

We also provide year-round online platforms where companies showcase their businesses and products and buyers conduct research, generating valuable leads, and we provide data and digital content that supports the flow of knowledge and transactions in markets.

MMGNET Group is a portfolio of leading B2B fashion industry brands with a rich legacy of supporting the industry and powering the business of fashion forward. The portfolio includes MMGNET, fashion’s newest source for industry insights, trend forecasting, and business resources and parent brand to industry-leading fashion trade event brands MAGIC, PROJECT, COTERIE and Sourcing at MAGIC. MMGNET Group is a subsidiary of Informa Markets and is formerly known as Informa Markets Fashion. MMGNET Group is a subsidiary of Informa Markets (LON:INF). To learn more about the MMGNET Group portfolio, please visit mmgnetgroup.com.

The Social Media Coordinator is a creative, highly motivated, and fashion-driven individual who has a strong editorial sense for short-form storytelling, visual communication, and is skilled in developing video content that resonates with social media audiences across channels including, but not limited to, Instagram, TikTok, LinkedIn, and Facebook.

The candidate will support the execution of social media strategy(s), program(s), and campaigns aimed to inspire audience engagement, grow followers, generate brand awareness, activate communities, increase event retailer attendance, and ultimately drive revenue for MMGNET Groups portfolio of brands (MMGNET, COTERIE, MAGIC, PROJECT, and SOURCING at MAGIC)

Reporting to the Social Media Manager, the Social Media Coordinator role is key in supporting the development, management, production, delivery, distribution, and promotion of organic social media campaigns that will support our multi-brand positioning and promote various events, fashion merchandise categories, retailers and brands, industry personalities, seasonal trends, and brand marketing initiatives across various social platforms. The ideal candidate will also possess a proven background in “social-first” video content development and video editing. In addition, the role will involve collaborating with the internal Brand teams and external social media agencies and contractors to visually present and optimize existing topical editorial content, insights content, and culturally relevant themes to audiences across various social channels. This role will also ensure sponsor commitments are fulfilled.

The focus will vary daily -- from taking part in and supporting strategic planning, to monthly editorial calendar management, developing original content for various channels, monitoring inbound comments and direct messages, reporting on channel and campaign performance, incorporating/coordinating with influencers, attending events and covering them on our social media channels, project management and budget tracking, and other administrative responsibilities as necessary.

Role Accountability and Duties:

• Adeptly manage multiple social media channels simultaneously, balancing real-time engagement and content curation while strategically planning and developing future campaigns
• On-going, end-to-end coordination and execution of social media initiatives, projects, campaigns, and sponsor integrations including optimizing content and promotions for Instagram, Facebook, TikTok and LinkedIn in collaboration with Brand teams and external agency(s)
• Assist with planning, pacing, management, execution, delivery, distribution, analysis, and reporting of all social media marketing initiatives and campaigns, both online and offline
• Assist with the creation of project and content briefs, RFPs, and other briefing documents; heavily involved in briefing process with contractors and external agency(s)
• Pitch and develop weekly to monthly content for social media channels with a strong focus on short-form video & reels for Instagram, TikTok and Linkedin.
• Support with video capture and video editing on programs like Adobe Premiere or equivalent video editing platforms and apps.
• Collaborate with internal marketing teams and external agencies and contractors on day-to-day development and delivery of social media promotional assets and deliverables for social media distribution purposes ensuring brand consistency in copy through tone, voice, and terminology; own delivery within calendar deadlines.
• Contribute to the writing of creative, impactful, conversion-optimized copy for all social media distribution and promotional purposes, for a variety of platforms and channels.
• Actively contribute creative ideas for new social media initiatives based on audience insights, channel performance, current trends and understanding of marketing and business objectives.
• Provide onsite social media coverage support and management during shows and events; live streams, video/photo capture and posting.
• Reporting and analysis: Ensure tracking and reporting on social media channel performance is delivered on schedule; report creation
• Support with the execution and delivery of sponsor packages sold by sponsorship and business development teams.
• Support the execution of influencer marketing campaigns aimed to increase brand awareness, event conversion, and to influence user generated content across channels; integrate campaigns into running social media marketing campaigns that are synced with overarching event promotion campaigns.
• Video capture and video editing on programs like Adobe Premiere or equivalent video editing platforms and apps.
• Support Social Media Manager, Director of Brand & Community & brand teams to ensure that projects stay on schedule and on budget
• Stay current on social media trends and emerging tools & features across social platforms, including Instagram, Facebook, and LinkedIn.
• Create briefing documents and distribute information around social media initiatives that may be relevant assets for brand and retail facing marketing campaigns
• Provide budgetary support including billing, coding of invoices, reconciliation, and tracking
• Support Social Media Manager and Director of Brand & Community on execution of additional/other initiatives and projects as needed

What you bring to the team:

• Bachelor’s degree in social media marketing or 2+ years proven professional experience working for a social media agency or running social media for a large business.
• Fashion experience and understanding of the industry is required
• Passionate about social media and an active user of social media platforms; very comfortable being in front of the camera and proficient in public speaking
• Proficient in Instagram, LinkedIn and Facebook platform tools and management
• Strong written skills with experience writing social media captions that are optimized for SEO
• Photo & video content creation skills
• Experience in building, creating, and executing social marketing campaigns and building community engagement.
• Experience working with agencies and contractors (photographers, video teams, creators) a plus.
• Experience managing influencers/talent and executing influencer campaigns
• Critical thinker with developed problem-solving skills
• Ability to analyze and interpret data and create reports used to provide insight to key stakeholders
• Proficient in MS Office including Word, Excel, and PowerPoint is required. Experience using Hootsuite, Adobe Creative Suite, Salesforce a plus.
• Great interpersonal and communication skills
• An entrepreneurial spirit and desire to take projects and run with them
• Goal-oriented, self-motivated and adapts to changing situations and requirements

The salary range for this position is $45,000-$54,995 depending on experience.

This posting will automatically expire on 7/15/2024

Why work at Informa

We work hard to make sure Life at Informa is rewarding, supportive and enjoyable for everyone. Here’s some of what you can expect when you join us. But don’t just take our word for it – see what our colleagues have to say atLifeAt.Informa.com

Our benefits include:

• Freedom & flexibility: colleagues rate us highly for the flexibility and trust they receive, and we support a range of working patterns
• Great community: a welcoming culture with in-person and online social events, our fantastic Walk the World charity day and active diversity and inclusion networks
• Broader impact: take up to four days per year to volunteer, with charity match funding available too
• Career opportunity: the opportunity to develop your career with bespoke training and learning, mentoring platforms and on-demand access to thousands of courses on LinkedIn Learning. When it’s time for the next step, we encourage and support internal job moves
• Time out: 15 days PTO, rising to 20 after three years and 25 after six years, plus 10 national holidays, a birthday leave day, and the chance to work from (almost!) anywhere for up to four weeks a year
• Competitive benefits, including a 401k match, parental leave, and an ESPP offering company shares at a minimum 15% discount
• Strong wellbeing support through EAP assistance, mental health first aiders, free access to a wellness app, and more
• Recognition for great work, with global awards and kudos programs
• As an international company, the chance to collaborate with teams around the world

We know that sometimes the 'perfect candidate' doesn't exist, and that people can be put off applying for a job if they don't fit all the requirements. If you're excited about working for us and have most of the skills or experience we're looking for, please go ahead and apply. You could be just what we need! We believe strongly in the value of diversity and creating supportive, inclusive environments where our colleagues can succeed. As such, Informa is proud to be an Equal Opportunity Employer. We do not discriminate on the basis of race, color, ancestry, national origin, religion, or religious creed, mental or physical disability, medical condition, genetic information, sex (including pregnancy, childbirth, and related medical conditions), sexual orientation, gender identity, gender expression, age, marital status, military or veteran status, citizenship, or other protected characteristics under federal, state or local law.

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