Social Media + Content Coordinator

Social Media & Content Coordinator

We are seeking a highly motivated and creative individual to join our team as a Social Media + Content Coordinator. This dynamic role involves managing and curating content for three unique social media accounts, with a focus on elevating brand presence, engaging with the target audience, and driving overall brand awareness and loyalty.

The ideal candidate will possess a deep understanding of social media trends, exceptional communication skills, and a passion for the footwear industry.

Reporting to: Brand Content and Social Media Manager

Responsibilities:

• Develop, brief, and schedule unique social content ideas for each brand that align with promotional calendars, cultural happenings, trends, and seasonal strategies
• Write and obtain approval for engaging social copy specific to each brand voice and standards
• Research current social media trends, competitor strategy/content, algorithm changes, new platforms, and social media industry news
• Track content in real-time - identifying high-performing content types, formats, and topics
• Build relationships with our online communities, influencers, and like-minded brands by responding to and interacting with comments, DMs, and groups
• Respond to customer service inquiries directly in-platform and the escalate issues to the Customer Service team as needed
• Aggregate and analyze weekly reporting on social KPIs
• Research, brainstorm, execute, and edit ideas for original/in-office content as well as content captured on-set at campaign photoshoots
• Prepare for offsite photoshoots, manage sample requests, and assist with any other relevant events for the marketing department
• Additional ad-hock duties as assigned by the marketing department

Qualifications:

• At least 1+ year(s) of experience in a similar position
• Bachelor's degree in Marketing, Communications, or related field
• Proven experience in social media management, preferably in the fashion or footwear industries
• Proven experience growing a brand’s social media presence
• Strong understanding of social media platforms, algorithms, and trends
• Excellent written and verbal communication skills
• Proficient in social-first photography, videography, and video editing to create on-brand organic content
• Strong analytical skills to interpret social media metrics, assess campaign performance, and provide actionable insights
• Proactive approach to identifying and implementing innovative social media tactics, emerging features, and industry best practices to maintain a competitive edge in the digital landscape

Benefits:

• Salary: $50-60,000 (varying based on experience)
• Medical, Dental, Vision Insurance
• 401k Retirement Plan w/match
• Pet Insurance offered
• Commuter benefits
• Medical and Dependent Flex Spending Benefits
• 15 ½ Holidays
• 15 days of PTO (prorated based on start date)

Company Overview:

Established in 2005, Marc Fisher Footwear company is a leading full-service, product-driven fashion footwear company with knowledge and expertise in design, sales, sourcing, distribution and marketing – all with dedicated and strategic direction for each brand within the portfolio, which includes GUESS, G by Guess, Nine West, Tommy Hilfiger, Earth, Calvin Klein, Hunter Boots, Rockport, Bandolino, indigo rd., Unisa, and Easy Spirit along with the namesake brands – Marc Fisher and Marc Fisher LTD.

Our diverse portfolio of globally recognized brands – available domestically and internationally via wholesale and retail channels – consistently meets the widest range of consumers’ fashion footwear needs, from classic to contemporary, sport to dress, men’s to women’s. Headquartered in Greenwich, Connecticut, with showrooms in New York City, Marc Fisher Footwear is sold worldwide through department stores, specialty stores and e-commerce channels.

Marc Fisher Footwear is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, sex, sexual orientation, age, status as a protected veteran, among other things, or status as a qualified individual with a disability. EEO Employer/Vet/Disabled.