SEO Lead

SEO Lead

Type of work: Digital Agency / Luxury Travel & Hospitality Marketing

Location: Denver, CO

Work type: Remote or Hybrid if in greater Denver area

Company URL: http://www.azds.com/

Full time, salaried position

About Us:

AZDS Interactive Group is the world’s leading digital agency for the luxury travel industry, offering innovative marketing and technology solutions to the world’s elite luxury hospitality, resort & travel brands that improve their branded guest experience and deliver measurable conversion increases in room nights and revenue. We pride ourselves on our cutting-edge digital expertise and portfolio of world-renowned clients – from Montage Hotels & Resorts to Accor to The Ritz London to Aspen Skiing Company to 650+ other luxury experiential providers across 6 continents – but also on our forward-looking, entrepreneurial culture & atmosphere.

We are seeking an eager, driven SEO Lead to join our Digital Marketing team to strategize and execute various search engine optimization initiatives and deliverables for our portfolio of world-class Clients.

Role Description:

An SEO Lead at AZDS is a driven, curious and agile leader, who has extensive experience in performing SEO tasks and initiatives, and preferably as part of a larger digital marketing team and/or agency.

Our ideal candidate excels at spearheading strategic SEO initiatives for our portfolio of the world’s leading luxury experience providers and to help them achieve their B2C digital marketing goals. This person is client-facing, and will serve as the primary point of contact with our customers and both direct as well as aid in execution of various SEO projects, initiatives and tasks for our globally-distributed client portfolio.

Working in one of the luxury travel industry’s premier digital agencies, your role will be multi-faceted, ever evolving, and requires high levels of teamwork, communication, emotional intelligence, and strong commitment to excellence.

Key Role Responsibilities:

• Serve as the primary strategic account lead for all SEO-related Client strategic planning and performance reporting meetings 
• Create SEO specific strategic plans, identify KPIs, and both assist in and direct other team members to execute tactical plans to accomplish objectives
• Monitor performance and optimize tactics continually in support of Client performance goals
• Provide reporting on key SEO metrics such as rankings, organic traffic, and conversions to Clients, as well as deliver actionable recommendations for continued optimizations
• Ensure timely delivery of SEO campaign objectives
• Identify new opportunities for organic growth on an ongoing basis
• Create and present detailed competitor analyses
• Conduct keyword research to optimize content and discover new opportunities
• Create detailed briefs for content teams to execute
• Identify and recommend solutions for technical SEO issues (SERP, Schema, etc.)
• Create, maintain and evolve internal documentation for SEO best practices and processes
• Direct internal team and assist in executing SEO updates for website pages, Google listings and more
• Provide plans for technical SEO implementation for new website platform launches and direct technical SEO team to execute
• Thorough understanding of Google Page Speed Core Vitals and how to ensure Desktop and Mobile Scores are greater than 75

Desired Skills:

·      4+ years proven experience in directly leading and delivering SEO strategies

·      Hands-on experience in conducting technical website audits, keyword research, and backlink analyses

·      Strong presentation skills and experience presenting to key stakeholders with ability to articulate data-driven strategies and recommendations

·      Experience in setting KPIs and reporting on SEO campaign effectiveness

·      4+ years managerial experience of SEO executional staff

·      Strong knowledge on technical and on-page SEO trends and methodologies

·      Hands on experience with tools such as Screaming Frog, Semrush, GA4, Search Console and others

·      Hands on experience with Google Page Speed Core Vitals

·      Hands on experience with Local Listings

Essential Leadership Qualities:

·      Tech-Savvy: Understands and thrives in digital environments, is eager to seek out and learn new technical, UI/UX, analytics, and digital marketing & platform concepts and innovations quickly

·      Agility: thrives in a fast-paced environment, with continually shifting tasks, and can continually pivot to make progress through ambiguity as goals and priorities evolve

·      Organization: is very self-organized, with a high attention to detail, to not let deliverables or tasks slip through the cracks

·      Excellence: takes personal pride in their work, and always ensure to deliver the highest standards of excellence in execution of deliverables

·      Communication: Excellent communication skills to convey key messages with context, conciseness, and with a spirit of white-glove service

·      Initiative: exhibits ability to ask for alignment vs. waiting for direction

·      Team Player: exhibits a positive, optimistic, “roll-up-your-sleeves” attitude, with the ability to jump in and assist wherever needed

·      Self-Motivated: to learn, continually self-improve, take on new skills and projects, and focus on developing themselves and those around them from a leadership perspective

Compensation and Benefits:

·     Competitive salary based on experience

·     Hybrid work opportunity, with 50% of work days able to be worked remotely

·     Annual performance bonus opportunity

·     401(k) – 4% employer match (without vesting schedule and no compensation maximum)

·     Health insurance (company pays 100% of monthly employee premium)

·     Dental insurance (company pays 100% of monthly employee premium)

·     Vision insurance (company pays 100% of monthly employee premium)

·     Life insurance (company pays 100% of monthly employee premium)

·     Generous paid time off policy

·     Paid time off for all major holidays

·     Paid week off annually between Christmas and New Year’s

The estimated base salary range for this role is $70-125k, depending on experience, with an additional annual bonus opportunity.

How to Apply:

Please submit your resume and cover letter.