SEO Analyst

TÜV SÜD America Inc., a global leader in testing, inspection, and certification, has created a full-time position for a SEO Analyst – Website Content Management Specialist in Wakefield, MA or Woodbridge, NJ.

At TÜV SÜD America, we are passionate about technology, people, and the environment. Our commitment is to invest in our employees as well as to hire, develop, and engage the best talent to help us continue to build our team. We are dedicated to creating a work environment where all levels of employees are inspired to learn, grow, and be empowered to achieve both their professional as well as personal goals.

As a SEO Analyst specializing in website content management, you will play a pivotal role in developing and executing search engine optimization strategies to drive organic traffic to our websites. In this role, you will be responsible for ensuring that our US, Mexico, and Brazil websites are optimized for search engines. Your role will involve detailed SEO analysis conducting keyword research, and collaborating with content creators to enhance website performance.

Your responsibilities will include, but are not limited to:

• SEO Strategy:Define a SEO strategy to govern, monitor, analyze and improve on organic search results of websites across the key search platforms for US, Mexico and Brazil.
• On-Page SEO and Content Optimization:Conduct comprehensive on-page SEO audits and implement recommended changes, including optimizing meta titles, meta descriptions, header tags, and image alt text. Collaborate with content creators to optimize existing website content, ensuring it aligns with targeted keywords and provides value to the target audience.
• Keyword Research:Perform keyword research to identify relevant and high-impact keywords and phrases for website landing pages.
• Content Management:Oversee the publication of new content, ensuring it adheres to SEO best practices and aligns with the overall content strategy.
• Technical SEO:Identify and resolve technical SEO issues, such as broken links, or duplicate content.
• Performance Tracking:Monitor website performance using SEO tools and analytics platforms, providing regular reports and recommendations for improvement.
• Competitor Analysis:Conduct competitor analysis to identify opportunities for improving website content
• Stay Updated:Keep up-to-date with SEO trends, algorithm updates, and best practices to ensure our strategies remain effective.
• Collaboration:Work closely with Product Marketing team members to align marketing efforts with business goals and objectives. Collaborate with in-house Sitecore CMS team and global SEO team on various projects. Work with external agencies and other vendor partners as needed.

• Bachelor’s degree in Marketing or other relevant field.
• 5+ years experience in SEO, with a focus on website content management.
• Proficiency in SEO tools such as, Google Search Console, SEMrush, Moz or others.
• Proficiency in analytics tools like Google Analytics or Adobe Analytics
• Strong understanding of on-page and off-page SEO factors.
• Excellent written and verbal communication skills.
• Attention to detail and the ability to work independently and collaboratively.
• Familiarity with content management systems (e.g., WordPress, Sitecore).
• Ability to manage multiple projects and deadlines effectively.
• Demonstrated desire to learn new reporting and analytics tools.
• Proficiency in Spanish and/or Portuguese is a plus.

Why TÜV SÜD
It is TÜV SÜD’s priority to stay true to our founding principle by creating a safer and more sustainable future. To protect people, property, and the environment from technology-related risks now and in the future, our experts are driving the development of four strategic themes: consumer protection, digital transformation, sustainable development and urbanization. To learn more about TÜV SÜD, visitTÜV SÜD Americatoday!

We offer a competitive compensation package that includes health insurance and participation in the company 401(k) retirement savings plan.

Equal Opportunity Employer – Disability and Veteran

TÜV SÜD America, Inc. is an equal opportunity, affirmative action employer and considers qualified applicants for employment without regard to race, color, creed, religion, ancestry, marital status, genetics, national origin, sex, sexual orientation, gender identity and expression, age, physical or mental disability, veteran status and those laws, directives, and regulations of Federal, State, and Local governing bodies or agencies. We participate in the E-Verify Employment Verification Program.

For more information on applicable equal employment regulations, please refer to the following:Labor Law Posters