Senior Vice President of Marketing and Communications

At Redwood Credit Union we are on a journey to re-imagine the way we do business, and we can’t do it without you - our next great hire.

Since 1950, Redwood Credit Union has been helping people reach their financial goals and dreams with a focus on helping others. As a not-for-profit financial institution, our passion is for helping our Members meet their financial needs, whether it’s through better rates, low or no fees, or expanded services.

That people-first approach holds true for our employees, too. Our work environment is built on service and trust. It's all possible with a leadership team committed to hiring talented people and helping them develop their careers.

Redwood Credit Union is looking for a Senior Vice President of Marketing, Communications & Public Relations who will be responsible for planning, organizing, developing, implementing, directing, and evaluating Redwood Credit Union’s Marketing, Communications & PR strategies and efforts, to assist the organization in achieving company goals. This forward-thinking leader will bring an innovative and goal-oriented approach to the development and execution of projects and initiatives and facilitate a comprehensive and positive experience for the business, team members and Members.

Essential Functions

Executive Leadership

• Serve as a member of the Senior Leadership Team providing leadership and direction for the Credit Union
• Plan, develop, implement, and monitor budgets, plans, policies, procedures, and short- and long-term strategies for areas of responsibility including market data analytics, marketing and advertising programs, external Member communications, public relations, social media, and marketing research programs
• Develop and maintain organization’s image and brand via effective marketing, product placement and presentment, Member communications, public relations, and social media programs
• Serve on and/or direct a variety of committees to ensure effective interface of all key areas of responsibility with other areas of the organization and to ensure policies, programs, objectives, and goals are effectively communicated
• Attend and actively participate in Board of Directors meetings, Senior Leadership meetings, ALCO meetings, Board and SLT strategic planning sessions, Human Resource Committee, etc
• Manage Public Relations and act as primary spokesperson where appropriate and manage contacts for all media/press inquiries
• Represent Redwood Credit Union to outside entities such as Members, community leaders, members of the press, politicians, examiners, auditors, vendors, and others
  
  
  

Planning

• Develop and implement plans and policies to attain goals and objectives, measure progress, and implement adjustments as appropriate
• Develop and regularly evaluate procedures and programs and ensure effective implementation and communication
• Play an integral role in the development of annual projects and budget to support marketing, technology and communications and PR efforts
• Continually assess the competitiveness of programs, processes and practices against relevant comparable companies, industries, and markets to ensure use of best practices
  
  
  

Program Management

• Continually monitor and assess the competitiveness of all products and services against relevant comparable companies, industries, and markets
• Establish and maintain credibility throughout organization to execute and provide effective leadership over key areas of responsibility
• Ensure areas of responsibility comply with Credit Union, State and Federal law and regulations
• Provide leadership for direct reports and department. Recruit, select, train, motivate, mentor, evaluate, and develop direct reports
  
  
  

Minimum Qualifications- Knowledge, Skills And Abilities

• Strong knowledge and demonstrated skills in marketing, marketing technology, digital channels, communications, public relations, and social media
• Excellent detail, organizational, multi-tasking, facilitation, influence, and prioritization skills
• Excellent communication (written and oral), public speaking and crisis management skills
• Knowledge of a variety of media and digital delivery channel and product positioning strategies, efforts, and methods
• Deep experience encouraging collaboration between cross-functional teams to deliver effective and efficient solutions to business lines
• Current knowledge of Federal and State marketing related laws, rules, and regulations
• Solid knowledge of the financial services industry, trends, and resources
• Track record of success analyzing people processes, data and trends to make recommendations to business units and Senior Leadership to drive continuous improvement
• Current knowledge of national and local economic trends and conditions
• Strong knowledge of online/internet/web and social media and network practices and techniques
• Knowledge of data processing, databases, Marketing Customer Information Files (MCIFs), target marketing, social media and internet/web capabilities and practices
• Ability to establish and maintain effective working relationships with a diverse group of people including Members, team members, officials/directors, community leaders and groups, politicians, regulators, attorneys, vendors, and other individuals and groups
  
  
  

Physical Requirements

• Ability to stand, bend, stoop, sit, walk, twist, and turn
• Ability to lift up to 15 pounds
• Ability to use a computer keyboard and calculator
• Work environment is indoors, majority of the time is spent at a desk
  
  
  

The ideal candidate has combination of education and experience equivalent to a bachelor's degree (master’s preferred) in marketing, business administration, or closely related field, plus a minimum of fifteen years of experience with digital channel and product development, data and program analysis, member/customer experience, marketing and public relations experience, with demonstrated writing and communication abilities and at least five years of experience at an executive management level.

Compensation: Base starting range: $242,902 to $320,063 annually, commensurate with experience.

Our base salary starting range is based on scope and responsibilities of the position, candidate's work experience, education/training, key skills, and internal peer equity. We offer a competitive total rewards package including a wide range of medical, dental, vision, financial, and other benefits.

Redwood Credit Union offers a robust benefits package to our eligible employees including:

• Competitive medical, dental, and vision insurance, mental health offerings
• Employee performance incentive plan
• Salary Advancement– Merit increase based on performance
• 401(k) program with employer match
• Time Off- Competitive PTO accrual plus 11 paid company holidays and your birthday off!
  
  
  

RCU Discounts and Perks-

• RCU employees are eligible for a .75% discount off RCU standard collateral auto loans
• RCU employees are eligible for a 1% discount on all recreational or boat loan products
• 2% discount off Visas and LOC Loans through RCU
• 0% interest loan to support employees with various immigration related expenses such as visa application fees and relocation costs. Loan amount up to $1,000
• 0% interest loan to support employees with expenses associated with the naturalization process. Loan amount up to $15,000
• 0% interest on garment, fitness, or home office equipment loan of up to $500
• 100% financing for employee purchased homes!
  
  
  

Why work for Redwood Credit Union?

• Local financial institution, providing unparalleled service since 1950
• Recognized by Newsweek as one of "America's Best Credit Unions 2024"
• Top 5 Healthiest Credit Union in the USA, rated by Glatt Consulting
• Voted Best Places to Work in the North Bay 18 years in a row
• World-class employee engagement scores
• Rated Superior in Service by more than 90% of Members, surveyed by SF Gate
• Recognized by Forbes as one of “America’s Best Small Employers 2023"
  
  
  

Internal Team Members

If you are a current Team Member, please apply through the internal careers page located in RCUNET.

We are an Equal Opportunity Employer