Senior Vice President Marketing
Senior Vice President Marketing
Confidential
Cincinnati Metropolitan Area
See who Confidential has hired for this role
SVP of Marketing: Architecting Brands for High-Growth CPG Company
Do you crave shaping the future of global CPG brands?
My client seeks a visionary SVP of Marketing to lead and inspire a high-performing team of VP's across multiple dynamic CPG categories. This strategic leader will leverage deep consumer insights to craft a winning brand narrative, drive innovation, and propel profitable growth.
The Opportunity
- Partner with the CEO & President to architect the long-term vision for my client's brand categories (each one producing hundreds of millions in revenue)
- Develop and execute a cohesive marketing strategy for multiple high-growth categories with hundreds of products
- Foster a developmentally-driven culture within the marketing team
You will be:
- A Brand Strategist:
- Translate consumer insights into powerful brand positioning and communication strategies
- Champion product line innovation and system innovation to meet evolving consumer needs
- Oversee creative development and ensure brand alignment across all touchpoints
- A Growth Catalyst:
- Drive revenue growth through effective consumer acquisition and loyalty programs
- Build international brand influence and web-based consumer engagement
- Collaborate with R&D to translate consumer insights into product development strategies
- A Team Leader:
- Manage and develop multiple VPs, fostering a collaborative and results-oriented environment
- Coach and mentor talent to build a high-performing marketing organization
- Champion a culture of continuous learning and process improvement
You bring:
- Proven experience leading brand marketing for high-growth CPG brands (> $100M)
- Expertise in leveraging consumer insights for product development and differentiation
- A minimum of 15 years of progressive marketing experience with a track record of success
- Strong leadership skills with a collaborative and open communication style
- Deep understanding of multi-channel marketing and non-traditional consumer acquisition strategies
- Excellent analytical and financial acumen with a focus on profitable growth
- Ability to work in-person
- Ability to relocate to an undisclosed state (role is not based in Cincinnati)
Thrive in an environment that values:
- Innovation and a "can-do" attitude
- Long-term commitment and personal growth
- Strategic thinking with a results-oriented approach
- Collaboration and influence across cross-functional teams
Join my clients and shape the future of their iconic CPG brands!
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Seniority level
Executive -
Employment type
Full-time -
Job function
Marketing and Advertising -
Industries
Manufacturing
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