Senior Vice President, Financial Services

 

Who We Are

Interdependence is the most effective, innovative and optimized public relations, communication and integrated marketing solutions firm, powered by proprietary technology, for brands, CMOs, founders and entrepreneurs to enhance the quality of their businesses and their lives. We have nearly 100 full-time team members across the country and are rapidly growing. Interdependence was named a "Top PR Agency to Look Out For in 2022" by the International Business Times.

At Interdependence, we have an unwavering commitment to fostering a collaborative and performance-driven work environment. Employees are encouraged to innovate and share ideas openly and are provided with ample opportunities for professional growth. Our focus on work-life balance ensures a healthy and fulfilling lifestyle, while our dedication to delivering exceptional results for clients across various industries - including consumer brands, travel, entertainment, tech, B2B, healthcare and professional services - instills a sense of pride and accomplishment in every team member. With a dynamic and inclusive culture that values diversity of thought and fosters creativity, Interdependence stands as a beacon of excellence.

The Role

We are seeking an accomplished and strategic leader to oversee our Financial Services division as Vice President of Public Relations. This role requires a seasoned professional with deep expertise in the financial industry, outstanding communication skills, and a proven track record in client management and team leadership. As the Vice President, you will spearhead PR initiatives for our financial services clients, drive business growth, and deliver impactful results that enhance their reputation and visibility in the market.

Responsibilities

• Leadership: Provide visionary leadership and strategic direction for the Financial Services division, guiding team members to achieve excellence and drive results.
• Business Development: Drive revenue growth by identifying new business opportunities, pitching prospective clients, and expanding services within existing accounts. (Large part of role)
• Client Management: Cultivate and maintain strong relationships with financial services clients, serving as the primary point of contact and ensuring delivery of high-quality PR services.
• Strategy Development: Develop comprehensive PR strategies tailored to each client's objectives and target audience, leveraging industry knowledge and market insights.
• Campaign Execution: Oversee the implementation of PR campaigns, including media relations, thought leadership initiatives, crisis communications, and executive visibility programs.
• Team Management: Lead, mentor, and empower a team of PR professionals specializing in financial services, fostering a collaborative and supportive work environment.
• Media Relations: Build and maintain relationships with key financial media contacts, securing impactful placements in top-tier outlets and financial publications.
• Thought Leadership: Position clients as industry thought leaders through strategic content development, speaking opportunities, and participation in relevant industry events and conferences.
• Crisis Communications: Develop and implement crisis communication plans to safeguard clients' reputation and mitigate reputational risks in the event of crises or negative publicity.
• Performance Analysis: Monitor and analyze campaign performance metrics, providing insights and recommendations for optimization and continuous improvement.
  
  

Qualifications

• Bachelor's degree in communications, Public Relations, Business, or related field. Master's degree preferred.
• Minimum of 8-10 years of experience in public relations, with a focus on financial services or related industries.
• Proven track record of successfully managing PR campaigns for financial services clients, with measurable results in media placements and client satisfaction.
• Strong leadership and management skills, with the ability to inspire and motivate a team to achieve excellence.
• Excellent communication skills, both written and verbal, with the ability to craft compelling narratives and communicate complex financial concepts effectively.
• Strategic thinker with a deep understanding of the financial services industry, including banking, wealth management, fintech, and insurance sectors.
• Extensive network of media contacts and industry connections within the financial services sector.
• Results-oriented with a passion for delivering high-quality work and exceeding client expectations.
• Ability to thrive in a fast-paced, deadline-driven environment while managing multiple projects simultaneously.
• Proficiency in PR tools and platforms, as well as Microsoft Office Suite.