Senior Vice President, Brand Analysis

Description

Position Summary:

Reporting to the CEO of EG America, the SVP of Brand Analysis will be responsible for analyzing the brand attributes and providing insights for setting brand strategy for the EG America Portfolio of Convenience Stores. The SVP of Brand Analysis will provide leadership by setting strategies for each brand of c-store for EG America.

EG America is a convenience store operator with nearly 1,700 company owned and operated locations across the United States. EG America’s store support center is located in Westborough, MA.

Responsibilities

• Designs and executes studies to determine customer perceptions of c-store brands
• Analyzes target market information to identify and recommend effective approaches
• Develops competitive positioning, branding, and corporate messaging strategies.
• Implements operational metrics and KPIs to continually improve effectiveness of brand programs, tactics, and strategy
• Works in collaboration with IT team to gather data
• Directs market research data collection, analysis, and interpretation of market data.
• Aligns brand strategy and direction with organizational goals.
• Leads cross functional teams that determines action items for improving store performance for each brand.
• Advocates for each brand and ensures the brands receive equal resource allocation and attention
• Other duties as assigned
  
  

Working Relationships: Leadership Team (LT) Senior Leadership, Field leadership, Marketing and IT

Requirements

Minimum Education: Bachelor’s Degree

Preferred Education: Master’s Degree

Minimum Experience: 15 years

Preferred Experience: 15 years

Licenses/Certifications

Soft Skills/Competencies:

• Ability to motivate a large group of people and promote employee engagement.
• Excellent oral and written communication skills
• Excellent interpersonal and negotiation skills with a proven ability to create and maintain positive working relationships with external and internal partners.
• Excellent organizational skills and attention to detail.
• Strong analytical and problem-solving skills.
• Proficient in Microsoft Office Suite
  
  

Additional Info

Other Requirements:

Travel: Ability to travel independently

Hours & Conditions: Typically Monday – Friday, 8+ hour days in office or store setting

Physical Requirements: Ability to maneuver and regularly lift and or move up to 10 pounds, frequently lift and/or move up to 25 pounds.