Senior Strategist - Content Marketing

Industry Dive is a leading business journalism company. Nearly 13 million decision-makers across 20+ competitive industries rely on its exclusive insight and analysis delivered through 26 publications. Industry Dive was founded in 2012 to provide business leaders with the information they need to move industries forward. Our team of reporters, editors, designers, and marketers delivers insights and programs that spark innovation, fuel growth and shape agendas in every industry we cover.

Job Description

studioID, Industry Dive’s content marketing division, is looking for a Senior Strategist (US) to deliver best-in-class content marketing strategies for some of the world's biggest B2B and B2C brands across a range of industries, including financial services, healthcare, technology, and lifestyle.

The Senior Strategist (US) is a creative, strategic thinker, and cross-functional collaborator with strong digital marketing skills and an in-depth understanding of the marketing landscape. The successful candidate is entrepreneurial in spirit and can offer a distinct point of view on conversations related to content marketing, brand strategies, ROI, distribution, and creativity.

This successful candidate is resourceful and adaptable and thrives in a fast-paced environment. They possess strong client intuition and can work collaboratively with internal and client teams to develop high-performing, creative strategies that offer a clear roadmap for ongoing content marketing success.

The Senior Strategist operates as part of the Marketing Strategy Group, a specialist team within studioID, and reports to the VP of Strategy.

About studioID

studioID is Industry Dive’s global content studio recognized for creating award-winning content marketing for brands. Our mission is to help brands deliver value through content, powering insights-fueled content programs that nurture prospects and customers from discovery through to purchase, connecting brand to demand. We achieve this through our ROI rich tool kit: deep industry expertise, first-party audience insights, an editorial approach to branded storytelling, and targeted distribution capabilities. Our holistic approach and expertise in content marketing strategy, content development, amplification, and measurement make us a valuable partner to brands looking to make an impact.

Key Responsibilities:

• Deliver insights-backed strategies for a diverse range of clients across industries and verticals.
• Conduct quantitative and qualitative research, leveraging a range of first and third-party tools to develop content programs.
• Lead and facilitate client sessions, designing and leveraging a range of interactive workshop tools
• Support internal growth initiatives across the organization.
• Provide consultation for pre-sales conversations and key growth accounts.

Qualifications:

• Degree in marketing, journalism or similar field.
• Experience working with B2B enterprise brands.
• Minimum of 7+ years' experience in a similar role within a digital agency or similar environment.
• Working knowledge of SEO, Google Analytics, and organic and paid distribution.
• Excellent written, communication, workshop, and deck-building skills.
• Ability to confidently liaise with stakeholders at all levels to achieve buy-in
• Proficiency in analytics, research, and audience analysis tools.

Personal Qualities:

• Driven by targets and results.
• Conducts business with integrity and honesty.
• Ability to prioritize, multitask, and work to deadlines in a fast-paced environment.
• Team player with a sense of humor.

Additional Information

Not all candidates will check all of the requirements listed above, and that’s OK — we still want to hear from you.Industry Dive strives to provide an inclusive and welcoming environment, and applicants who belong to traditionally underrepresented groups are strongly encouraged to apply.

Industry Dive is an equal opportunity employer and we strongly encourage people of color, LGBTQIA individuals, veterans, parents, and individuals with disabilities to apply.

If you feel comfortable doing so please feel free to note which pronouns you use in your application (for example - she/her/hers, he/him/his, they/them/theirs, ze/zir/zirs, etc.)

Industry Dive will not be able to sponsor applicants for work visas.