We are seeking a highly skilled and experienced Senior Public Relations Manager to lead our PR initiatives and drive our business's narrative in the market. The ideal candidate will be a strategic thinker with a proven track record of building and nurturing relationships with key media outlets, analysts, and industry stakeholders. They will possess exceptional communication skills, creativity, and a deep understanding of both traditional PR channels and digital media platforms. The Senior PR Manager will collaborate closely with cross-functional teams to develop compelling content, drive thought leadership positioning, and manage PR agencies across multiple regions.
Responsibilities
Strategic Relationship Building: Establish and nurture strong relationships with key media outlets, bloggers, analysts, and industry associates to support the business's product integrity and objectives.
Media Relations Leadership: Lead media outreach initiatives, including pitching, handling inbound media queries, and managing relationships with local, national, and international media.
Content Development: Develop compelling content, including press releases, pitches, and presentations. Ensure clarity and consistency of messaging across all communications channels.
Thought Leadership Positioning: Together with the Product Marketing team, drive the development of messaging on thought leadership platforms to position the business as a leader in the market.
Agency Management: Manage PR agencies across different regions to build brand awareness in core markets such as North America, the UK, and Europe. Collaborate with the marketing team on content creation and deployment.
Analytics and Reporting: Develop and analyze PR channels, enhance PR analytics tools, and conduct regular media audits to optimize audience reach. Plan PR activities against business KPIs and deliver comprehensive reports to senior PR management.
Other Duties: Perform additional duties as necessary to execute PR strategies effectively, as delegated by senior PR leadership.
Requirements
Minimum 7 years of progressive PR experience in a fast-paced environment
Education: Bachelor's degree in Business Administration, Marketing, Communications, or related field required (Master's preferred). Equivalent work experience will be considered.
Proven track record of managing multiple PR projects under tight deadlines. Experience in traditional PR channels and social media platforms is required
Good understanding of the B2B SaaS space
Technical background or good understanding of product management processes
Demonstrated history of managing complex projects and executing PR plans
Prior experience working in a global environment
Prior experience managing multiple PR agencies with a proven track record
Ability to develop, implement, and evaluate complex PR plans
Demonstrated interest in research and analysis of current PR trends.
Project management skills (ability to prioritize and keep multiple partners aligned)
Strong interpersonal and relationship-building skills
Strong communication and interpersonal skills (fluent presentation skills, ability to clearly articulate messages, communicating with and pitching to senior level).
Outstanding written and verbal communication skills with an ability to explain and translate complex technology concepts into simple and intuitive communication
Passion for helping build world-class PR programs and desire to own and refine key operational processes
Analytical Skills: Ability to develop, implement, and evaluate complex PR plans
What You Should Expect From Us
The award-winning product (a Leader in Gartner Quadrants) to be proud of;
A remote-first hybrid model: while giving plenty of space for concentration and personal working habits, we encourage regular meetings in one of our five hubs worldwide;
Culture of genuine care, ownership, dedication, and high standards (learn more here);
A vibrant corporate life: enjoy the opportunity to explore your teammates' cultures in online and offline events, participate in sports competitions, enjoy art master classes, and create your new favorite memories at our parties;
Caring for your health: Creatio offers several options for medical insurance together with our medical partner
Creatio offers all team members competitive pay;
Paid leave options for life-qualifying events, sicknesses, etc.
Seniority level
Mid-Senior level
Employment type
Full-time
Job function
Marketing, Public Relations, and Writing/Editing
Industries
Software Development
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