Senior Marketing Analyst, Mobile Banking

Upgrade is a fintech company that provides affordable and responsible credit, mobile banking, and payment products to everyday consumers. We were the fastest growing company in the Americas last year according to the Financial Times and Upgrade Card was the fastest growing credit card in America two years in a row. We have delivered over $25 billion in affordable and responsible credit to our 2.7M customers. The company is backed by some of the most prominent technology investors and was recently valued at $6.3B.

We have built an energizing, collaborative and inclusive culture where team members help each other, learn and innovate to move the company and its customers in the right direction, and own the outcome of their efforts.

Upgrade has been named a “Best Place to Work in the Bay Area” three years in a row, “Top Companies to work for in Arizona” and one of the "Best Engineering Department" awarded annually by Comparably. We've also received recognition for being a best company for Diversity, Women, Culture, and Veterans.

We are looking for new team members who get excited about designing and delivering new and better products to join a team of 1600 talented and dedicated professionals. Come work with us if you like to tackle big problems and make a meaningful difference in people's lives.

About the Role:

We are looking for a Senior Marketing Analyst to join our Mobile Banking vertical. In this pivotal role, you'll own and drive key initiatives deriving actionable insights to shape business decisions. The role is perfect for those who are self-motivated and excel in an agile environment. You’ll be responsible for leading and collaborating with marketers, product managers, engineers, and key partners to deliver impactful, measurable outcomes.

Please note that this is a hybrid role based in our downtown San Francisco office, with onsite work on Tuesdays and Thursdays.

What You’ll Do:

• Collect, analyze, and interpret complex consumer and transactional datasets from various sources to derive insights to shape marketing decisions and product feature development
• Develop reports and visualizations to communicate strategic opportunities and trade-off options to stakeholders in evaluating channel efficiency and program effectiveness
• Be the expert and owner of Mobile Banking funnel data, establish measurement framework for product A/B testings and feature rollouts/initiatives.
• Examine consumer behavior, develop LTV framework and leverage insights to come up with recommendations for growth in user utilization and engagement.
• Develop trusted internal and external partnerships, especially with Marketing and Product and key third-party partners, to effectively utilize their input to inform analytics roadmap.
  
  
  

What We Look For:

• Bachelor’s degree in a quantitative field like Mathematics, Data Science, Statistics, or Engineer and 5+ years of product analytics or marketing analytics experience in tech or fintech industry preferred.
• Analytical Skills: Strong problem-solving skills, ability to structure problems into an analytics plan. Track record of using data and insights to drive change and implement new initiatives. Experience with synthesizing large scale data sets to generate insights and recommendations.
• Communication Skills: Excellent communication skills, ability to clearly articulate insights to a wide range of audiences and business partners.
• Marketing Domain Knowledge: Knowledge of cross-channel marketing and experience evolving analytics and measurement capabilities.
• Technical Skills: Expertise in A/B testing, highly proficient in SQL, Python, Excel and Tableau.
• Demonstrated leadership: Demonstrated ability to lead projects independently, ensuring alignment and effectively resolving conflicts across organizational stakeholders.
  
  
  

What We Offer You:

• Competitive salary and stock option plan
• 100% paid coverage of medical, dental and vision insurance
• Flexible PTO
• Opportunities for professional growth and development
• Paid parental leave
• Health & wellness initiatives
  
  
  

The compensation range of this position in San Francisco, CA is USD $120,000 - $140,000 annually plus equity and benefits. Within this range, an individual's base pay will be dependent on a variety of factors, including without limitation, job-related knowledge, skills, education, and experience.

#BI-Hybrid

For California residents: Upgrade's CaliforniaNotice at Collection and Privacy Policy describes our practices regarding the collection, use, and disclosure of the personal information of job applicants.

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.