Senior Manager Sales Operations

Sr Sales Operations Manager

Role Overview:

As the Sr Sales Operations Manager, you'll delve into trade finance and sales analytics, leading a team of professionals who excel in their roles. You'll implement the Sales Playbook to facilitate informed decision-making and elevate our sales assets to new levels of success. While your primary focus will be on one core brand your responsibilities may cross onto 2 others.

Position Summary:

The Sr Sales Operations Manager is a key position that involves analyzing sales data, managing trade programs, and overseeing in-store marketing expenditures for retail accounts. This role requires in-depth data analysis to support sales efficiency and strategic planning. Key duties include monitoring trade spending from proposal to post-program review, ensuring compliance with established guidelines.

Working closely with sales managers, brokers, and the deductions team, you will ensure accurate tracking and analysis of trade expenditures, providing critical insights and recommendations. This role is essential for maximizing the impact and efficiency of trade programs and in-store marketing spend, driving strategic decisions, and aligning with the company's goals.

Key Relationships:

• Reports to the Executive Management Team.
• Works closely with Finance, Sales Managers, Marketing, and the deductions team.

Core Skills:

• Trade Promotion Management: Understanding of trade promotion management principles and practices in the CPG industry.
• Financial Acumen: Strong skills in financial analysis and data interpretation.
• Data Analysis: Expertise in analyzing large datasets and generating actionable insights.
• System Proficiency: Familiarity with trade promotion management systems and tools.
• Effective Communication: Ability to collaborate effectively with cross-functional teams and communicate with key stakeholders.
• Organizational Excellence: Strong organizational skills for managing trade promotion and sales incentive tasks.

Primary Responsibilities:

• Implement the Sales Playbook and manage all sales assets in line with it.
• Monitor trade spend throughout its lifecycle, from proposal to post-program review.
• Coordinate trade programs and marketing spend requests from the sales team or brokers, securing financial approval.
• Analyze post-program data from distributors and retailers using various data platforms.
• Evaluate sales records and trends, assess performance against targets, and identify areas for improvement.
• Collaborate with senior management on sales reporting and forecasting.
• Review requests for proposals and coordinate planning with Sales Managers.
• Communicate findings to key stakeholders to aid business decisions.

CPG Data Platforms:

• Nielsen
• SPINS
• IRI
• Kehe Connect
• Whole Foods
• Target
• Costco

Qualifications:

• At least 3 years of sales experience, ideally in a CPG environment.
• Experience with trade promotion management systems is a plus.

Compensation and Benefits:

• Competitive salary
• Company-assisted medical/dental/vision coverage
• Paid holidays and PTO
• Bonus opportunities