Senior Manager, Omnichannel Marketing

Job Summary:

eos is looking for a Sr. Marketing Manager to lead, develop and execute retailer specific marketing strategy and objectives. The Sr. Marketing Manager will be focused on collaborating with the sales team while working closely with cross functional teams as well as agencies to develop and execute retailer specific marketing programs. The right candidate will have experience driving omni channel marketing strategies for mass retailers in the consumer-packaged goods industry. The role reports to the VP, Digital & Ecommerce and resides within the Marketing team.

Key Areas of Responsibility:

• Leads marketing strategy and business plans by retailer for customer / sales touchpoints; Plans and maintains eos marketing activation calendar of brand activity and retailer key events. Leverages tools/data to gain a deep understanding of sales and campaign performance
• Partners with the Commercial team to create marketing materials to support customer success, including sell-in process, line reviews, ongoing selling needs etc.
• Plans and executes all retailer marketing programs including sampling, field/BA trainings, and promotional programs. Manages multiple trade activation budgets and own measurement and analysis against KPI goals
• Creates marketing materials / assets for retailer key meetings, as well as for retailers outside of meeting touchpoints...e.g. emails with exciting news from eos and assists the sales team in deck preparation for retailer meetings
• Manages Retailer.com media investments - excluding Amazon - sponsored search/products, Roundel, Walmart Connect, and internal performance marketing agency. Tracks budgets, plans objectives, executes, and reports out on KPIs.
• Key expert on retailer specific, in-store and digital, trends, activations, storytelling etc. Shares learnings, competitive findings and industry news with Senior Leadership, Sales, and Marketing teams on an ongoing basis. This person will establish themselves as the marketing authority across retail/shopper intelligence, retail/shopper program execution and internal collaboration between sales and all areas of marketing including brand, digital and product innovation
• Builds effective and productive relationships with retail buying and marketing teams, and any external partners including brokers, agencies and other third party players

Requirements:

• 7-10 years of dynamic experience in consumer-packaged goods marketing, sales or retail; Bachelor’s degree required
• Experience analyzing sales data to identify trends and drive improvement of business results, including projecting forecasted sales lifts and ROI measurements
• A strong sense of customer centric retailing principles and the analytics of purchase behavior
• Experience being a part of a cross functional team developing coordinated retail programs under time constraints managing multiple priorities
• Willingness to learn new technologies and platforms
• Strong communication skills with an ability to collaborate, educate and influence cross-functional teams (internal & external) and provide clear and concise feedback
• Excellent project management and organizational skills with keen attention to detail and follow through
• Demonstrates a high level of resourcefulness, flexibility, can-do attitude and strategic growth mindset

Company Summary:

eos Products is an iconic global beauty brand that has sold nearly a billion lip balms worldwide. Our company was founded on an innovative and entrepreneurial spirit that revolutionized how people experience daily beauty routines. As a brand of choice among gen z and millennial consumers, eos aims to drive everyday experiences forward, creating the joy that beautifully designed, expertly crafted products can bring to people’s lives. From our iconic lip balm to our cult-favorite shave cream, eos products create delight where there was once utility, happiness where there was only function.

Equal Opportunity Employer:

eos Products offers equal employment opportunity to qualified individuals without regard to race, religion, color, national origin, age, gender, disability, medical condition, sexual orientation, gender identity, gender expression, marital status, veteran status, or any other characteristic protected by law. Minorities, women, veterans, and individuals with disabilities are encouraged to apply.

FLSA Status:

FLSA exempt.